Empowering small businesses to grow

Every company needs the right tools to blossom. To scale your business, you need software that’s accessible, offers the right functionality, is quick to master and highlights key opportunities.

Pipedrive is designed to help small businesses grow. For over ten years, we’ve been committed to building the best CRM – a CRM by and for salespeople. The result is an easy-to-use, effective sales tool that centralizes your data, helping you visualize your entire sales process and win more deals.

A CRM built by salespeople, for salespeople

Our story began in an Estonian garage in 2010. Pipedrive’s co-founders were salespeople who needed more from a CRM tool than the software on the market could offer. So, they built an easy-to-use, visual sales platform to help users streamline their processes and get more done.

Since then, we’ve grown into a global unicorn. Our team of 850+ people across eight countries works tirelessly toward one goal: empowering small businesses everywhere to succeed.

Backed by global investment firm Vista Equity Partners and with the support of our thriving community, we continuously strive to push the boundaries of what an easy-to-use and effective sales CRM can do to help small businesses win more deals.

Our CRM mission statement

Pipedrive is the easy and effective CRM for small and medium-sized companies.

We empower SMBs to unlock their business potential and scale with our easy-to-use, affordable and effective CRM.

With Pipedrive, you can track your sales pipeline, manage leads and automate your entire sales process from one central place – so you can focus on selling. Stay organized, productive and efficient, with access to multiple integrations, automation, reporting, dashboards and more.

Stats to be proud of

100,000+

Companies using Pipedrive CRM

~100m

Deals created by Pipedrive each year

500+

Pipedrive Marketplace integrations

850+

Pipedrivers (and counting)

A brief history of CRM

CRM has its roots in the 1980s, when businesses needed better ways to manage customer interaction. The turn of the millennium ushered in cloud-based CRM, making the software more accessible and scalable.

Pipedrive pioneered the use of a kanban pipeline in customer relationship management – a feature vital to today’s CRMs.

Contemporary CRM solutions such as Pipedrive are effective, customizable tools that deliver valuable performance data, enabling multi-channel engagement. They empower businesses to cultivate enduring customer relationships, especially when harnessing the capabilities of smart technology and AI.

Pipedrive’s awards

Here are a few of the awards Pipedrive has won in the last year. See them all on our SaaS awards and CRM reviews page.

Cloud Awards

Best Software as a Service (USA-SMB) 2022-2023

The Ascent by The Motley Fool

Easiest to Use CRM 2023

Shortlist for Best CRM for Small Businesses 2023

E-commerce Germany Awards

Best Sales Generating Tool 2023

Runner-up Best Customer Communication Tool 2023

G2

Shortlist for Best Sales Products 2023

GetApp

Category Leader for Best Inside Sales Software 2022

SoftwareReviews’ Data Quadrant Awards

Best Lead Management Software 2023

Customer obsession and fulfilling customer needs is at the heart of everything we do at Pipedrive.

Dominic AllonPipedrive CEO

Sowing the seeds of success

It takes great people to make a great product. Our company culture champions diversity and our team members embody Pipedrive’s values. It’s no wonder people say their favorite thing about working here is each other.

Team first

There’s strength in unity. We’re humble, community-focused and ready to support each other.

Reach for greatness

We’re daring, consistently venturing into unknown territories to explore what’s possible.

No excuses

We take responsibility and understand that where there’s a will, there’s a way.

Internal drive

We love what we do. It fuels us.

Be teachable

We’re open-minded, proactive and eager to gain new skills.

Don’t ruin other people’s days

We celebrate each other’s achievements and always find time to spread the love.

Join the team

Driving positive change

Technology is powerful. Our services help thousands of small businesses across the globe grow and benefit their communities every day, so we’re serious about our responsibility to look after our planet and people everywhere.

We work hard to positively impact the world by minimizing our carbon footprint, being ethical in everything we do and maintaining high standards of governance.