Sales enablement equips sales teams with the right resources, training and tools to sell your products confidently. However, creating resources, delivering training and ensuring all documentation is current can be time-consuming.
Artificial intelligence (AI) can help. AI-powered tools can automatically create sales resources (like role-play scripts or product summaries) to empower sales teams.
By the end of this article, you’ll know how to use AI to support your sales enablement strategy and some user-friendly and cost-effective tools to consider using.
5 tools for AI-powered sales enablement
Sales enablement software streamlines your entire sales process through AI-powered automation. The AI technology analyzes customer interactions, creates personalized email templates and delivers real-time coaching recommendations to help your team close more deals.
Here are some of the most effective sales enablement AI tools.
1. Pipedrive: best for sales process optimization
Many SMBs struggle to manage their sales processes, which leads to inefficiencies – like lost follow-up emails or inconsistent lead prioritization. Research from Sales Xceleration found that 74% don’t have a documented sales process and 86% don’t understand what needs to happen during each sales cycle stage.
Pipedrive’s AI-powered CRM can help.
Automated pipeline management software tracks every lead interaction in real time, from first contact to closed deal. It includes visual dashboards that show where leads get stuck, which deals need attention and which sales activities drive the most revenue.
Use these data-driven insights to improve strategic decision-making. For example, if your leads stall at contract negotiation, create deal-closing email templates and automated follow-ups to reduce this stage from 14 to seven days, ultimately increasing your monthly conversion rate.
Pipedrive also uses AI to optimize key elements of your sales process.
For example, the AI Sales Assistant recognizes your distinct sales patterns and preferences. Over time, it adapts to your specific needs, industry and sales patterns. The software then offers relevant suggestions for improvement, helping you optimize your sales process and close more deals.
Say you manage a sales team for a SaaS business. As the software learns more about your SaaS sales cycle, it tailors its suggestions accordingly. For example, it might suggest the following next step: amend follow-up times to align with when trial users will most likely convert.
Note: Pipedrive includes powerful AI features – the AI email writer creates personalized messages instantly, while smart summarization and deal insights help you track progress efficiently. The platform also connects with third-party AI tools through the Pipedrive Marketplace, such as Engage AI for automated lead nurturing and Overloop AI for streamlined outbound campaigns.
Free trial: yes
Ideal users: SMBs looking to optimize sales processes with personalized advice
2. StoryDoc: best for generating case studies and testimonials
Smaller businesses often struggle to find the time to create case studies – especially when managing higher priority tasks, like qualifying leads and closing deals.
However, case studies are a powerful sales enablement tool. They showcase real-world examples of how your sales organization solves specific problems.
Storydoc is an interactive presentation tool. Its AI software helps businesses create visually engaging, data-driven case studies and testimonials to better connect with prospects.
Its AI software generates case studies based on your prompts. You choose a template, explain what you want the case study to include and make any final edits before publishing or sharing it with prospects.
Here’s an example of a case study prompt:
Create a case study about a mid-sized SaaS company that improved user retention by 30% after implementing our platform. Highlight the challenges they faced before using our product, the features they found most valuable and the measurable outcomes they achieved after using our solution.
Storydoc also provides real-time analytics on your case studies. Reading time, scroll depth and shares are a few examples. Use these figures to identify the highest (and lowest) engagement sections and optimize your content accordingly.
Free trial: yes
Ideal users: salespeople who want to streamline case study creation
3. Document360: best for storing and creating sales documentation
Sales reps need quick and easy access to documentation (like product sheets or technical information) to do their jobs effectively.
Document360 solves this problem. The knowledge base software helps businesses create, manage and share documentation. Sales leaders can store and organize key sales information, such as product catalogs, pricing sheets and sales playbooks.
The platform categorizes documents into folders, tags and searchable topics. As a result, sales teams can easily access the information they need to nurture leads and close deals. For example, if a sales rep wants a breakdown of pricing plans, they can ask the system. It’ll then review all the company’s documentation and provide them with an answer.
Document360 also uses AI to create sales enablement content, like product catalogs or competitor comparisons. You tell the system what you want it to write, and it generates text accordingly. You can edit and update the document as needed.
Free trial: yes
Ideal users: sales managers who want to generate and centralize sales documentation
4. Quantified.ai: best for delivering AI-powered sales training
Most sales leaders want to deliver training to their teams. However, the average frontline sales manager devotes 9% of their time to developing sales reps. Another 42% of managers also lack the confidence to develop the skills that employees need.
A platform like Quantified.ai automates sales training by handling skill assessments, practice sessions and performance feedback – tasks that typically consume hours of a manager’s time.
The AI software analyzes your company’s message, market and ideal customer to create a conversational avatar. Sales professionals interact with this avatar and receive feedback on areas for improvement.
Say your ideal audience is apprehensive about product pricing. The avatar mentions this to help reps learn how to address concerns by providing feedback after the simulation. As a result, sales reps build confidence and knowledge in liaising with your ideal customer.
Free trial: no, although you can access a free demo
Ideal users: sales managers struggling to allocate time to sales training and development
5. Chorus: best for identifying areas of improvement in sales calls
Sales reps often struggle to identify what works and what doesn’t in their sales calls. They need data on three key areas to improve performance: communication effectiveness, objection handling success and customer needs alignment.
Chorus by ZoomInfo creates a transcription of your sales call. The software analyzes the call using sales conversation intelligence (a form of AI that uses machine learning and natural language processing) and identifies patterns in communication, sentiment and objection handling.
The platform then shares what you did well and what you could improve.
For example, Chorus might highlight that you effectively built rapport at the start of the call but missed opportunities to address key objections raised by the prospect. Its algorithm can also identify specific phrases or questions that resonated with the customer, helping you refine your approach for future calls.
Free trial: yes
Ideal users: sales leaders who want to gain insight into sales call performance
How can AI help sales enablement?
AI tools can streamline and automate sales enablement activities. For example, AI can analyze customer data to create detailed buyer personas, helping sales reps understand their target audience and effectively tailor outreach.
Here are some other ways to use AI in sales enablement.
Streamline content management and creation
Problem: Content creation is a drain on resources and takes significant time away from sales reps.
AI assists sales teams by generating high-quality, targeted content that aligns with buyer needs and sales strategies.
For example, it can create case studies that show how your product or service overcomes common pain points. Sales reps can then share this information with leads at the consideration and decision stages of the buying process.
As a result, sales reps can focus on more important activities – like nurturing leads.
Here are some other examples of how AI can streamline content creation:
Sales pitches and scripts | AI analyzes buyer data to create personalized, persuasive sales scripts and pitches. Example: If a prospect shows interest in a specific product feature, AI can generate a sales pitch emphasizing the benefits of this feature. As a result, the pitch is more relevant to the prospect’s specific needs. |
Blog content | AI generates well-researched blog posts that speak directly to the interests and challenges of your target audience. Example: A prospect wants to improve operational efficiency. AI identifies this intent and creates articles outlining the best practices to streamline processes. |
Case studies and customer success stories | AI analyzes metrics (like customer interactions and preferences) to generate compelling case studies and use cases. Example: If data shows that a particular feature significantly improves customer retention, AI can generate a case study highlighting its benefits. You can share this case study with existing customers to increase retention. |
Technical documentation for product implementation | AI creates clear, concise and user-friendly technical documentation to help sales reps and customers understand your product. Example: Generate step-by-step user guides and feature overviews so sales teams can easily explain product functionality to potential customers. |
Email content | AI optimizes customer engagement by ensuring relevant email outreach messages are sent at the right time. Example: A lead downloads a whitepaper. AI sends a personalized follow-up email that references the whitepaper’s key insights. |
Not all AI tools have these features. Some specialize in email marketing, while others focus solely on creating long-form content. Identify the functionalities you want in an AI system and find sales enablement platforms that offer them.
Support sales coaching and training
Problem: Sales managers have little time to deliver training, which leads to inconsistent sales techniques and missed growth opportunities.
AI-driven tools can automate the coaching and training processes, making it easier to deliver consistent, personalized feedback without requiring extensive time.
Analyze sales communication. AI can analyze sales calls, emails and sales data to identify skill gaps and provide real-time coaching suggestions. For instance, if a sales rep frequently talks over prospects during calls, AI can highlight this imbalance and recommend strategies to improve it.
Create tailored training materials. AI systems can create tailored training materials based on individual rep performance. For example, if a rep struggles to close deals, AI can generate training modules on closing techniques, negotiation strategies and objection handling.
These features ensure that sales reps receive the training and development they need to perform their jobs successfully without constant management training. Sales reps can effectively nurture leads and close more deals when they excel.
Enhance sales efficiency
Problem: Certain sales tasks – like email follow-ups and lead scoring – take up considerable time for SMBs.
AI-powered automation reduces manual tasks, allowing sales reps to focus on more important activities – like building relationships and closing deals.
Consider follow-up emails, for example. Sales reps spend up to 60% of their workweek emailing. AI automates email creation, crafting personalized emails based on data, such as customer behavior, past interactions and demographics.
For example, suppose a lead from the healthcare industry shows interest in your product’s security features. In that case, AI will create a follow-up email focusing on how those features meet healthcare compliance standards and protect patient data.
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AI streamlines the sales process by handling email creation (and ensuring the content is relevant to the recipient). Sales reps spend less time crafting and sending emails and more time nurturing leads.
Most AI platforms can also automate repetitive tasks, such as scheduling meetings or sending reminders to follow up with leads. Although AI doesn’t power these activities, it still enhances sales efficiency by reducing admin.
Final thoughts
Sales enablement empowers sales teams to close more deals. It provides them with the tools and knowledge to be successful sellers, streamlines sales processes and creates a more efficient workflow.
Consider using an AI-powered CRM like Pipedrive to optimize your sales process and help sales teams succeed. Pipedrive’s AI Sales Assistant analyzes your deals, contacts and emails to uncover actionable insights and recommend strategies to boost sales performance. Sign up for a free 14-day trial to explore its AI features and how it drives success.
