Artificial intelligence (AI) business tools help teams increase efficiency by automating processes, conducting research and assisting with content creation.
The growing selection of AI-powered apps offers an exciting opportunity to increase productivity and drive growth. The question is, which should you choose?
In this guide, we’ll explore the best AI tools for business, covering sales, marketing, project management and more to help you get started.
AI business tools for sales automation
Sales automation software helps sales teams streamline processes and increase productivity to scale faster. For example, it helps to qualify leads, automate outreach and find valuable insights.
Here are three sales automation tools to turn conversations into conversions.
Pipedrive AI Sales Assistant
Best for keeping track of key metrics and spotting opportunities to improve productivity.
Sales professionals use Pipedrive’s AI Sales Assistant to enhance sales success.
The AI Sales Assistant analyzes deals, contacts and emails in your Pipedrive CRM to gain the best insights and suggest ways to close deals.
One intuitive feature is the tool’s ability to predict win probability. AI Sales Assistant monitors sales patterns to find deals that match the attributes of past won deals, then alerts you to better opportunities.
These alerts help salespeople focus on deals they’re more likely to win, boosting performance and sales revenue.
The AI-powered feature can also recommend the best actions to increase the chances of closing deals and send activity-based notifications to help teams stay on track.
Recognizing your sales patterns and preferences helps the AI Sales Assistant get smarter. Over time, it adapts to your specific needs to improve decision-making and drive results.
Price: AI Sales Assistant is available with Pipedrive Professional, Power and Enterprise plans starting from $49 per user per month. Try it free today with a 14-day trial.
Potion
Best for creating sales demos and landing page videos to speed up outreach.
Cold-calling can be an effective but time-consuming task for salespeople. Potion streamlines the process with AI-driven video creation for outreach.
Training the AI with a video recording and script enables it to generate custom videos of the user’s face and voice, with accurate lip sync and realistic-looking gestures.
Potion can create thousands of screen recordings for landing pages, tailoring backgrounds and branding to make them workspace-specific.
Users can add custom elements, including call-to-action buttons and calendar widgets, to each video to increase conversions.
Detailed analytics on views, clicks and engagement show users who are watching and how they engage with content. With this information, sales reps can understand which content performs best to improve results.
Price: from $99 to $299 per month per workspace, plus custom enterprise plans.
Zapier
Best for automating sales tasks.
Zapier is an automation platform that helps sales and marketing teams create workflows (Zaps) to streamline everyday tasks.
Users can connect Zapier to their CRM or sales outreach platform and use its AI-powered Copilot to handle administrative tasks, such as updating contacts or approving contracts.
For example, sales reps can add Zapier to Pipedrive and have it record Calendly events as contact activities or add form entries as deals.
Sales leaders can also use Zapier to improve project management by setting event triggers. For instance, if a sales opportunity is overdue, Copilot can prompt a rep in Slack to update its status.
Zapier’s workflow templates can help salespeople in large companies stay focused on essential activities and aligned on processes.
Price: from free to $69 per month, plus custom pricing for enterprise teams.
AI business tools for content creation
AI helps you create content faster at every stage – from brainstorming ideas to writing blog posts and product descriptions.
While it’s important not to lose the human touch, the tools below help digital marketing teams save time by automating repetitive tasks.
ChatGPT
Best for generating content ideas and supporting content admin tasks (e.g., translating text or creating outlines).
ChatGPT is a user-friendly AI chatbot that can understand and generate conversational prompt replies.
It was developed by OpenAI and uses machine learning (ML) and natural language processing (NLP) algorithms to analyze prompts and deliver relevant results.
ChatGPT is an AI content creation tool that works best as an assistant. Here’s how it can help with content:
Suggesting ideas
Producing outlines
Generating images
Answering questions
Suggesting search engine optimization (SEO) keywords
Translating text
Repurposing content
For example, here’s how ChatGPT answers a prompt to come up with 10 episode title ideas for a podcast about starting an email newsletter:
The more context ChatGPT has, the better the results. Providing it with information about industry, goals and tone helps it create personalized suggestions. Users can then tweak the content to suit their target audience.
Price: free, with paid plans starting at $20 per month.
Grammarly
Best for proofreading and editing content.
Grammarly’s AI-powered writing assistant helps content writers produce clear, engaging, error-free writing.
Grammarly started as a spelling and grammar checker but now analyzes word choice, sentence structure and readability.
Its generative AI also offers suggestions to improve clarity, making writing more concise and authoritative.
The tool’s GPT-style AI Writer can also help marketers overcome writer’s block by generating ideas and copy from prompts.
Grammarly’s desktop and browser extensions give users real-time writing support wherever they work.
Price: free basic version, with paid plans starting at $12 per month.
Canva
Best for image and video content generation for marketing campaigns.
Canva makes it easy to create eye-catching graphic designs for everything, from social media posts to presentations. The tool’s AI features extend its ease of use even further.
With Canva’s Magic Studio, users can create high-quality, on-brand AI images, videos or graphics in seconds.
From a text prompt (e.g., “Pitch presentation an accountancy software startup”), its Magic Design tool generates relevant pages and populates them with content.
Additional AI features assist users in customizing content to keep it on-brand.
For example, Canva’s Magic Eraser removes unwanted items or backgrounds in an image, speeding up the editing process. Users can also use Magic Design to turn clips and photos into short, engaging videos.
The Magic Write AI text generator makes it easy for users to generate written content from prompts, turning Canva into a sound content marketing platform.
Price: Canva’s AI tools are available in Pro, Teams and Enterprise plans, starting at $120 per year per person.
AI business tools for email productivity
Email is a critical tool for sales collaboration and outreach, but it can also be time-consuming for busy teams. According to a Microsoft study, workers spend an average of 8.8 hours a week reading and writing emails.
The AI business tools below help you streamline activities to claw back some of that time.
Pipedrive AI email creation and summarization
Best for creating sales emails and managing customer and team interactions.
Pipedrive’s AI email writer includes two time-saving tools to speed up sales outreach.
The first is the AI email creation tool.
Clicking “Write my email” in your Pipedrive email composer lets you generate engaging emails, follow-ups and proposals in seconds using a simple prompt.
It also lets you choose the tone and length of your email to suit your target audience. For example, a promotional offer to customers might be friendly and short, whereas a proposal will likely be more professional and detailed.
Here’s how an email suggestion might look:
If you’re unhappy with the original suggestion, ask the tool to regenerate the email until you’re satisfied.
It’s a powerful tool to overcome writer’s block, engage contacts and scale outreach with minimum effort.
The second is AI email summarization.
AI email summarization helps you digest interactions and find information in email threads in seconds. Click “Summarize” on any email, and the tool provides the following information:
Summary
Sentiment
Readiness to buy (on a scale of 1-10)
Action items
With this information, you can create AI-generated emails to craft the right response for the right person every time.
Price: AI email creation is in Pipedrive’s Professional, Power and Enterprise plans. Try it free with a 14-day trial.
Microsoft Copilot
Best for email management in Microsoft 365.
Microsoft Copilot brings AI features to Outlook, enabling users to quickly draft, summarize and review emails.
The tool’s “Draft with Copilot” feature helps users write emails based on a prompt, setting the tone and length to suit the target audience.
Its summarization feature provides a big-picture view of conversations, highlighting key points. This summary can help marketers and sales reps prepare for meetings and catch up on anything they’ve missed.
Each summary also includes numbered sources so users can find relevant messages and specific statements to understand context.
Another feature is Coaching by Copilot. Sales reps can use this to analyze email tone, content and structure.
For example, the feature might suggest revising content to improve clarity or tweaking language to be friendlier. With this assistance, users can ensure email communication is engaging and effective.
Note: Microsoft Copilot features only work with @outlook, @live or @hotmail Microsoft domains.
Price: Microsoft Copilot requires a Microsoft 365 subscription. Plans that include AI features start at $20 per month.
Gemini for Gmail
Best for email management in Google Workspace.
Gemini for Google Workspace streamlines repetitive tasks and improves email management.
Like Microsoft Copilot, Google’s AI tool acts as an email assistant. Gemini’s features speed up email writing and conversation research.
Here are some common Gemini use cases:
Draft emails
Summarize email threads
Generate email response suggestions
Find information in emails, Google Drive or Google Calendar
Create events in Google Calendar
Gemini also includes many starter and follow-up prompts to help users make the most of its features. It can be used with other Google Workspace tools, such as Google Docs and Google Drive.
Price: Gemini Business plans start at $20 per user per year.
AI business tools for social media management
Managing multiple social media channels can feel overwhelming for marketers with many other responsibilities. Thankfully, AI tools can support your strategy, allowing you to manage your time while keeping your audience engaged.
Here are three AI business tools to generate tailored content, understand your audience and track performance.
Buffer
Best for tailoring social media posts to each channel.
Buffer is a valuable social media scheduling tool with AI features to help users share tailored content across various platforms.
Buffer’s AI Assistant can detect which social media channels marketers are creating content for and customize the content accordingly.
For example, if a user creates an update for Threads, the AI Assistant will generate content based on what performs well on the platform.
Users can then ask the Assistant to write more or adapt the length for a different channel (e.g., shorten for Facebook). They can also customize the tone to match their audience, ensuring followers always see relevant content.
Buffer also offers tools for organizing social media posts by theme (e.g., promotions or blog posts) and automating scheduling to publish content when followers are most active.
Price: free for up to three channels with limited features. Paid plans start from $5 per channel per month.
FeedHive
Best for repurposing content and increasing engagement.
FeedHive is an AI-powered social content platform to help marketers create at scale.
FeedHive offers an AI Writing Assistant that can generate posts, develop ideas and suggest ways to improve posts to increase your chances of going viral.
Its tools also help marketers get the most out of content. Using AI-powered content recycling, FeedHive can repurpose previously published posts.
For example, AI can turn a high-engagement LinkedIn post into an Instagram caption.
By setting post conditions, users can use FeedHive’s AI to measure engagement and automatically exploit content to drive traffic to a website.
For instance, a marketer might use this feature to plug a course or product into a well-performing post.
It can be an effective way to turn engagement into action without manually tracking performance.
Price: from $15 to $239 per month billed annually.
Vista Social
Best for connecting and managing multiple social media channels.
Vista Social is a hub for a business’s social channels, making it easy for teams to manage comments, messages and reviews in one place.
Its ChatGPT-powered AI Assistant helps users create and edit content to fit the target audience.
For example, a social media executive might ask the AI Assistant to generate five captions promoting its new product. The best one can become a LinkedIn post or Bluesky thread by asking AI to adapt the text.
Like other AI models, Vista Social can also streamline everyday activities, such as:
Translating text to reach a global audience
Generating quick replies for incoming comments and direct messages
Saving and sharing answers to common questions
Adding statistics to posts to increase authority
Applying these features across multiple channels simultaneously can save time, allowing teams to scale up while maintaining brand consistency.
Price: from $374 to $1,430 per year. Enterprise plans start at $3,638 per year.
AI business tools for task and project management
Effective task and project management help teams increase productivity, stay aligned and hit targets. However, workload management is a common challenge. According to research by Formstack, more than half of workers spend over two hours a day on repetitive tasks.
AI business tools automate and prioritize tasks to allow teams to work smarter, not harder.
Here are three of the best AI tools for task and project management.
Notion AI
Best for note-taking and information sharing.
Notion’s note-taking and document-creation tools give sales and marketing teams a base to share ideas and store information.
Notion AI’s project management tools enhance productivity by helping with daily tasks, from writing to research.
Users can ask Notion AI to:
Convert handwritten notes
Brainstorm ideas
Create drafts
Edit and review documents for tone and style
Summarize meeting notes and PDFs
Analyze spreadsheets and forecast trends
Create tables from meeting notes
Teams can also access information from connected apps, using Notion AI to answer company-relevant questions like, “What are sales team targets for this month?”
Machine learning helps the tool become smarter. The more time a user spends with Notion AI, the better its suggestions become, making it a capable virtual assistant.
Note: Connect Notion AI with Pipedrive to create, manage and track tasks in Notion and share crucial business data with your sales team.
Price: starting at $8 per member per month.
Fireflies
Best for automating meeting notes.
Fireflies AI eliminates manual note-taking during meetings, allowing sales professionals to focus on conversations without missing important details.
Fireflies integrates with popular video calling apps to transcribe meetings, summarize key points and track topics.
It also captures video and audio from live calls and uploaded recordings so users can listen back to snippets and share memorable moments.
Another helpful feature is AI’s ability to track and measure speaker talk time, sentiment and monologues. Sales leaders can use this to coach reps and improve performance.
For example, if Fireflies detects a sales rep is hesitant during calls, a sales manager can encourage them to be more confident. Over time, this can build connections and boost conversions.
Note: Add Fireflies to Pipedrive to streamline post-call updates. Fireflies automatically captures and transcribes meetings in your CRM and assigns notes to the correct leads for better contact management.
Price: from $10 to $39 per seat per month.
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Asana
Best for automating project management tasks and spotting bottlenecks.
Asana is one of the most well-known project management tools on the market. Its AI tools enable teams to automate manual tasks and get personalized insights on what to prioritize.
Project managers can use Asana AI to build smart projects, visualize metrics, identify risks and generate status updates to keep teams on track.
A smart editor also helps users craft compelling responses, using AI to adjust tone, length and format.
Asana AI adapts to business needs, using artificial intelligence to set realistic goals.
For example, analyzing historical data can suggest improvements (e.g., creating sub-goals or adding a definition of success) to make sales goals measurable and achievable. AI can help standardize goals across teams and departments to ensure company-wide alignment.
Note: Connect Asana with Pipedrive to boost sales productivity. Automatically create Asana tasks for new leads and deals and workflow automations for your sales pipelines.
Price: plans featuring Asana AI start at $10.99 per user per month.
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AI business tools for customer support
Customer support is crucial for business success. Meeting customer needs improves relationships and builds customer loyalty, helping to boost retention and your brand’s reputation.
AI customer care tools use machine learning, NLP and generative AI to enhance and streamline interactions. This function allows support teams to work efficiently and delight more customers.
Here are three of the best AI tools for business customer service.
Help Scout
Best for providing seamless customer support to every channel.
Help Scout is an all-in-one communication platform that helps customer service teams deliver personalized support across multiple channels.
Help Scout’s AI gives support professionals the tools to respond quickly and effectively.
Here are some AI features teams can use to make customer care more efficient:.
AI Summarize turns long conversations into a list of key points in one click
AI Drafts uses a large language model (LLM) trained on past conversations to draft personalized responses to customer questions
AI Assist can adjust the tone and length of a message, fix typos and translate text to improve customer replies and knowledge base articles
AI Answers provides straightforward responses to frequently asked questions (FAQs)
All Help Scout plans include AI features so businesses can streamline customer service tasks regardless of budget.
Note: Connect Help Scout to Pipedrive to manage customer relationships. Then, you can sync data between your accounts and keep track of important deals by displaying key information from your Help Scout customer sidebar.
Price: from free to $75 per month.
Balto
Best for managing and improving customer phone support.
Balto tracks and transcribes customer support calls in real time to improve agent performance.
As support reps chat with customers, Balto’s AI listens in the background, recognizing sentiment and suggesting answers to ensure better outcomes.
For example, if a customer mentions being frustrated, Balto recommends an empathetic response to help an agent overcome a tricky situation.
Additionally, Balto can send in-call notifications to encourage agents to avoid negative phrases and stick to brand guidelines.
Transcripts save automatically and receive scores based on their greeting, service, resolution, etc. Support managers can use this to understand the issues that need fixing to increase call quality and boost customer experience.
Price: users need to request a quote.
SentiSum
Best for customer insights and sentiment analysis.
SentiSum helps busy support teams automate insights and better understand customers to solve their problems.
Its powerful AI can accurately route support tickets to save time sorting conversations and reduce response time.
When a customer sends a message, SentiSum’s AI data analysis engine identifies the topic and sentiment and auto-applies tags and priority. Tickets are then routed directly to the right customer support rep and ranked based on urgency, risk and sentiment.
SentiSum can also integrate with helpdesk software to turn negative reviews and social media comments into tickets and pull granular insights from customer feedback surveys. With this information, support teams can address recurring issues to improve customer satisfaction.
Price: starting at $1000 per month.
Final thoughts
The right AI tools for business can increase productivity, improve outreach and speed up the sales process.
Choose tools that meet your business needs, goals and budget. Make the most of free trials to test features and connect tools to your existing software where possible.
Building an AI-powered tech stack can be time-consuming, but getting it right will help you scale your business faster.
See how Pipedrive’s AI business tools can benefit salespeople with a free 14-day trial.
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