Discover the backgrounds of our expert sales and marketing bloggers. Learn about each of our blog author’s experiences, skills and insights and navigate to their LinkedIn profiles.
Zahra Jivá
Sales Director
Zahra Jiva is the Director of Sales Strategy at Pipedrive. She joined the company in 2020 and manages sales teams serving all global regions.
She is also responsible for defining and implementing the global sales strategy to help the company grow its business. She holds a Master’s degree in journalism and worked in this field for three years before moving to sales.
Will Sigsworth
Head of SEO
Will is a 12-year veteran of the digital marketing industry. He’s managed social profiles, produced videos, launched websites, run marketing campaigns, pitched for new business and, of course, developed a lot of SEO content. He has experience writing for companies in many industries, primarily sales, finance, lifestyle and manufacturing.
Will has managed Pipedrive’s SEO team for three years, overseeing the web content, technical SEO, email lead generation and search strategies with the support of a team of market, search and content experts. He writes about SEO, marketing, Pipedrive’s product and management in sales and marketing.
André Prezoto
Team Lead, Sales, Pipedrive
André Prezoto is a Sales Team Lead, responsible for part of the in-trial EMEA Team, with a strong focus on Germany, France and the UK. He manages the team that brings in new customers to Pipedrive and is fully responsible for the expansions motion, which helps customers with plan upgrades and account growth.
He joined the company in 2019 as an Account Executive and has worked with many of our Key Markets, as an Account Executive, Success Manager and now as a Team Lead. He has a Master’s Degree in Marketing and speaks 5 languages at a professional level.
Spencer Smith
Team Lead US, Sales, Pipedrive
Spencer Smith is the Team Lead for US Sales at Pipedrive. He joined the company more than four years ago as a sales rep working in the US market. His focus was primarily managing the high-value customer segment with a focus on larger customers.
He has managed the US Sales team for close to two years. He also helps manage the Australia/New Zealand market. His role includes helping his team drive revenue growth and close new business for Pipedrive.
Robert Morton
Team Lead, Sales, Pipedrive
Robert is a Team Lead at Pipedrive, managing a team focused on the wider EMEA region, as well as other select geographies.
He has over 10 years of experience in commercial roles, including sales, account management and client success, working across all sectors and specializing in financial services.
Andres Ruiz
Team Lead, Sales Development Representatives, Pipedrive
Andres Ruiz is the Team Lead of Sales Development Representatives at Pipedrive. He joined the company almost three years ago as a Sales Rep. He has an industrial engineer background and 10+ years experience in B2B Sales in different industries.
He is curious and passionate about developing customer relationships and enabling his team to facilitate the sales cycle for customers right from the very first point of contact.
Syed Ali Nemath
Senior SEO Manager
Ali is deeply dedicated to his profession and passionate about navigating the dynamic shifts that shape the business landscape. His expertise in SEO, particularly within major global markets, allows Ali to thrive by optimizing websites for maximum visibility and engagement.
Ali focuses on delivering tangible results and crafts tailored strategies to propel businesses forward. Whether through SEO, paid marketing (Google Ads), content marketing or comprehensive website auditing, Ali is committed to driving targeted traffic, enhancing ROI and ensuring that companies stay ahead in the ever-evolving digital sphere.
Abílio Rodrigues
Content Editor
Abílio has over 10 years of experience in content creation, editing and SEO optimization. He previously worked as a tech journalist but found a home in B2B SaaS Fintech companies, where he has a proven track record of producing engaging web content and developing effective growth strategies.
His expertise lies in creating customer-focused content that drives organic traffic and conversions.
Ann-Sophie Hollenbeck
Senior Content Strategist and Editor
Anna is a content marketing all-rounder with a focus on SEO and Growth strategy. She works as a Senior Content Strategist at Pipedrive and has accrued more than six years of experience working with SaaS companies on their content roadmaps. She’s also a data aficionado, managing Pipedrive’s annual State of Sales and Marketing report.
Natashy Duarte
Senior SEO Content Manager
Natashy is a marketing professional with 12 years of experience. She has managed content creation for websites, blogs, and marketing campaigns focused on Google positioning (SEO), conversion, inbound marketing, and growth hacking. At Pipedrive, she manages content in Portuguese, Spanish, and Italian.
Tom Whatley
Founder and CEO
Tom has over 16 years in the B2B marketing space, helping SaaS brands acquire new users with organic growth at his agency Grizzle. He’s also an avid writer and editor, bringing his experiences growing and running a marketing agency to the world of sales.
Graeme Parton
Content Marketing Specialist
Graeme brings over 12 years of content expertise to the sales, marketing and business finance world. As a content marketing specialist at Grizzle, Graeme is known for his thorough research and ability to tackle complex topics.
Claudia Bird
Content Marketing Specialist
Claudia is a content marketing specialist at Grizzle, where she focuses on crafting actionable marketing and sales content. With a background in content management and social media marketing, she brings unique perspectives to content.
Claudia focuses on creating highly actionable content and simplifying complex ideas.
Jake Harfield
Sales Writer
Jake is a freelance technology writer and content specialist at Grizzle, proudly demonstrating the ability to take “scientific jargon engaging and understandable”. He translates this skill to sales content, simplifying complex ideas and methodologies into actionable steps.
Daniel Rose
Sales Writer
Daniel is a freelance writer, content specialist at Grizzle and an expert in the sales field, producing in-depth guides for SaaS brands like Pipedrive, Reply.io and Flow State Sales.
His experience in writing conversion-driven copy allows him to bring fresh perspectives to marketing and sales, teaching our readers how to attract and close more deals.
Alexandre Souriau
SEO Expert
Alexandre is a seasoned freelance content writer and SEO specialist with experience across a wide range of industries, from e-commerce to SaaS solutions. He simplifies complex business operations in his writing, making abstract concepts easily understandable for readers.
Kevin Billeaux
SEO Expert
Kevin is a freelance writer specializing in sales and marketing. With over 10 years of experience in SEO, he has developed a strong knowledge of web contentin general.
Thomas Verney
Content Manager, Pipedrive
Thomas is a Content Manager at Pipedrive. He manages content creation and optimisation for French and collaborates with other teams to craft engaging content and grow Pipedrive's marketing efforts.
Gabriela Campagna
SEO Content Writer, Pipedrive
Gabriela is an SEO content writer for Spanish (LATAM) at Pipedrive. She collaborates with senior content strategists, researching, reviewing, editing, and optimizing content to create engaging, relevant, and culturally accurate blogs.
Her work focuses on aligning with LATAM market business goals, driving organic traffic and conversions.
Becca Peterson
Sales Writer
Becca is a freelance writer and content strategist that helps SaaS companies turn their expertise into helpful content. She has experience writing content on sales, marketing, remote work, diversity and productivity, allowing her to cover a range of topics around sales efficiency and workplace culture.
