Although business email announcements are often used for important information on internal matters like employee promotions, they can also help to execute sales and marketing plans.
In this article, we’ll share eight announcement templates you can use in your email marketing campaigns to engage recipients and drive action.
Key takeaways
Business email announcements are official, targeted messages sent to employees or subscribers that communicate significant updates, changes or launches.
While business email announcements are fast and cost-effective for reaching a wide audience, they can be ignored if they’re unclear, irrelevant or poorly timed.
Successful business email announcements rely on a concise, audience-focused message, include a clear subject line and end with a strong call to action (CTA).
Use Pipedrive’s Campaigns feature to create your own engaging templates using the drag-and-drop builder – try it free for 14 days.
1. New business announcement email
This type of announcement email has the purpose of introducing a new business or location. It also allows a company to reach out to an existing customer base instantly through their inboxes, instead of relying on mainstream channels such as TV advertisements or printed media.
If you have an existing subscriber base, you can leverage this valuable contact list to share key business updates that help your brand stay top of mind. Note that business launch emails are mainly used by two types of businesses:
(Personal) brands that have built a reputation and are now releasing their own store, service or product.
Existing businesses that have built a customer base and are now opening a new store in a different area (or launching a new online retail store).
Let’s look at an announcement email for the second instance: Opening a store in a new location.
Example of a new business announcement email
In this example, fashion brand ELOQUII opens with the new store’s location and follows up with an image of all store locations to remind its customer base where it’s open.
Below the announcement of the new store, ELOQUII offers a free styling appointment with a prominent CTA.
New business announcement email template
Whether you want to incorporate graphic design or keep things simple with text only, you can adjust the following template to your needs.
Dear [name],
Due to our remarkable growth over the last [enter number] years, we’re excited to announce that we’re expanding!
Our new store opens in [enter location and specifics].
We invite you to celebrate with us on the big opening day of [enter date]. There will be many exciting surprises, including irresistible discounts.
[Add specific CTA depending on your specific offer]. Please click the button below and we’ll send you your unique code.
See you there,
Team [name of your brand]
2. Promotion announcement email
A promotion announcement email notifies employees of team members’ transition periods. These types of emails tend to be more formal with a professional tone.
Promotion email announcement example
When it comes to product releases, it’s challenging to give an example that everyone can identify with. After all, depending on the type and niche of the product, one email may look vastly different from another.
In this case, we chose to illustrate an example that shows exactly what a personal brand‘s email should look like.
Caspar has pivoted slightly into a new industry: pets. However, they know that the customers who appreciate their mattress might want to share their sleeping experience with their furry friends.
In this email, Caspar focused on the product itself and featured an eye-catching image. They know that people receiving the email are likely to already be converted advocates, so the CTA at the bottom takes them straight to the product page.
New product release email template
Here’s a simple template you can use for your next product launch email. Be sure to send this out on the launch day itself.
Dear [name],
The new [product name] is finally here!
What makes the [product name] different is [give an introduction to the product and why people may want to buy it]
You can order your [product name] directly from our webstore or find it on Amazon.
[Add promotion or offer if needed] The first 100 people that make an order will receive free shipping.
[Add CTA button]
3. Product launch announcement email
A product launch announcement email announces the launch of a new product, feature or release, or an upcoming event related to a product.
It’s a great way for brands to market their new product or service to an existing subscriber database. Fostering a sense of exclusivity with this news can help increase early traffic to your landing pages.
Generally, there are three main reasons for sending new product launch emails:
Product launches (such as a new product line)
Software product launches (such as a new SaaS business)
Feature releases (an updated version of a product)
(We’ll cover the second and third in the next couple of sections.)
New product announcement email example
Depending on the product’s type and niche, one email’s content and formatting looks vastly different from another.
In this example, Casper mattresses has pivoted slightly into a new industry: pets. The email focuses on the product itself with an eye-catching image.
Thanks to audience research, Casper knows that subscribers are mostly converted advocates, so the CTA takes them straight to the product page to purchase.
New product release email template
Tweak the template below to send out on launch day itself:
Dear [name],
The new [product name] is finally here!
What makes [product name] different is [give an introduction to the product and why people may want to buy it].
Order your [product name] directly from our site or find it on Amazon.
[Add promotion or offer if needed, e.g., “The first 100 people to order will receive free shipping”].
[Add CTA button]
3. New software release announcement email
When it comes to software release announcement emails, the first thing that may come to mind is to release your new app to an already existing subscriber base.
For example, if you’re a fitness influencer, you might be thinking about building your own fitness application to help your clients train better and scale your business.
Here’s an example from card company Greetings that built and released its own application.
Example of new software release announcement email
The email starts by instantly letting the reader know what it’s all about: a new application. What follows is a quick intro to the product.
In this case, the design of the email is important, given that it highlights the visuals users will be able to access when creating their own greeting cards through the app.
The company is also very specific about the product features and how it works, which helps remove friction and a potential barrier to download. Getting ahead of FAQs like “what is this app and how does it work” helps customers make more informed decisions, and simplifies their journey.
New software release email template
You can use the following sample as a foundation to build on and adjust depending on your product.
Hey [name],
We are excited to announce the release of our new app, [name of app].
[One-liner introduction about the app and its function]
In the last few months, we have been tirelessly working to improve our product/service and we believe that [name of app] will help you enjoy your experience with [company name] even more.
So what is [name of app] all about?
[Explain the purpose of your app with visuals and in detail, focusing on the features].
You can download our app directly from the App Store and Google Play starting [release date].
[Add CTA button to download the App]
4. New feature release announcement email
The release of a new feature calls for an exciting announcement email. Whether or not you run dedicated marketing campaigns for a tech product or service, improving your offer in any sort of way calls for communication with your fans and users.
Example for new feature release announcement email
This feature release announcement from Carbonmade has a beautiful design and email copy to effectively convey a simple message to its audience.
Thanks to the fun visuals and an upbeat tone of voice, the users understand the new features.
Feature release announcement email template
When it comes to a new feature release, structuring your email will highly depend on your company’s tone of voice.
For example, a big company, such as Microsoft will likely announce their updated version of Windows in a different way than a smaller company will introduce an update to its software. Their audience, pricing, features and reach are vastly different to each other, which calls for varied structures and messaging.
In this case, and to stay in line with the example provided, we’ll focus on smaller-scale businesses with a friendly and relaxed tone of voice. You can, of course, adjust this template to your needs and add visuals or further explanation if necessary. In this one, we kept things relatively simple.
Heat up your cold emails with 25 customizable email templates
New feature release announcement email template
Adjust this simple template to fit your tone and needs and add visuals or further explanation if necessary:
Hey [name],
Our new, updated version of [product] is finally live!
We made sure to [give a short intro about what makes the updated version different].
Ready to download your new experience?
Click on the button below to get started.
[Add CTA]
6. Pre-order announcement email
Pre-order announcement emails are usually sent before a product’s official launch to create more hype and gauge initial orders you’ll need to fulfill.
Pre-order emails can also serve as teaser emails that send readers to an external landing page to learn more before buying.
Depending on your brand positioning, your email campaign may include exclusive discounts or limited-time pricing offers for early-bird customers to create a sense of urgency.
Pre-order announcement email example
Apple needs no introduction, so this email is barely 20 words in length. When structuring your own pre-order email, however, you’ll likely want to add more descriptive copy.
The example above has two calls to action, with the main focus on the “Pre-order” button. Users can buy straight away or learn more about the product first.
Pre-order announcement email template
Customize this template to create your own pre-order announcement:
Hey [name],
The big day has finally come! We just finished [the product, e.g., “finished writing our latest book, and waiting for the editor to go through it”].
Before we release [the product] on [your website] and Amazon, we’d like to offer you the chance to pre-order [product] before anyone else.
[Add an element of scarcity, e.g., “There will be only 2000 books printed in this printing round, so be fast!”]
[Add CTA, e.g., “Pre-order now”]
The examples above can also apply to upcoming event announcements with some slight edits, like the email announcement for this Pipedrive webinar:
It’s short, sweet and gets people interested in learning more about Pipedrive’s sales software.
Pipedrive in action: Learn how Trainify’s corporate education team uses Pipedrive’s Campaigns to save two hours every week. By combining their CRM with the user-friendly email marketing software, Trainify redistributed budget and reduced human error.
7. Open position announcement email
Open position announcements are internal emails that highlight new recruitment drives for company roles.
Before promoting an application to external candidates, companies may offer employees the chance to apply or share with friends or family for recommendations.
If you’re a small business owner or HR leader who’s responsible for hiring, this email type will come in handy.
Open position announcement email example
Here’s an example we created ourselves:
Dear all,
For those of you who are not aware, we are currently hiring a [role name, e.g., social media manager. This announcement will be shared with external sources at a later date, but we would first like to identify eligible candidates from within our company.
If you‘d like more information on the specific role and a full description of our ideal candidate, please click here. If this job role interests you, please send your CV and a brief explanation of why you are the perfect person for this role.
If you have more questions, feel free to ask [contact name], who is available in their office from 9:00-11:00 or call them at [phone number].
Kind regards,
[Your name]
Keeping the email short and adding a link for more information or follow-up questions is a straightforward and comprehensive way to get the point across.
8. New employee announcement email
Within large companies especially, a new-employee announcement email helps staff understand their new colleague’s role and previous experience.
It can also serve as an internal welcome email, reminding team members to help the new hire feel comfortable.
New employee announcement email example
In this example, the department manager introduces new hire Ann to all Mediquick staff, mentioning that she will be the new addition to the customer service team. The announcement is a great way to make everyone aware of the new hire and encourage people to welcome her.
The sender also makes sure to mention that, for those directly involved with Ann’s role, there’s an appointed person to help out.
Finally, the sender shares some of Ann’s personal interests to help colleagues find common ground when interacting.
New employee announcement email template
Adjust this template to introduce your own new employee:
Dear staff,
We are pleased to announce that we have found the best candidate for our long-lasting open position of [job position]. We decided to add [new employee’s name] to the team as his/her/their knowledge matches and exceeds the requirements for the role.
[New employee’s name] has worked in [give a short description of previous roles and responsibilities].
During his/her/their first month, [name] will be assisting our new hire to learn more about his/her/their responsibilities, company culture and the expectations.
We hope and assume you’ll introduce yourself to our new [job role], helping him/her/them adjust to the friendly atmosphere of our company as quickly as possible.
Best regards,
[Name]
[Company name]
Announcing a new manager to a team can be a critical moment for establishing trust and setting future expectations. Ensure yours includes the new manager’s name, title and background, as well as a brief introduction of their vision for the team.
It’s also helpful to include relevant contact information or scheduling details, along with an invitation to provide feedback or ask questions.
Final thoughts
Any business announcement should include a clear email subject line, a brief and informative message with clear fonts and any relevant links or attachments.
For external emails, always ensure an “unsubscribe” button is present to stay compliant with privacy laws like GDPR.
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