From abandoned cart emails to sales outreach, there is seemingly no end to the different types of email needed in a business. Many professionals are turning to email generators to keep on top of the ever-increasing demand.
With the latest AI tech and other tools, it’s possible to speed up email creation and improve your results. However, as with any tool, you need to understand how email generators work and how to use them properly for the best results.
In this article, we’ll take a closer look at the latest email generator technology and how you can use it to effectively scale your email marketing efforts.
Email generators: Not the new kid on the block
While AI technology is grabbing all the headlines, other automation tools designed to help with email content have been around for some time. Marketing automation software and email templates also help users improve their outreach by simplifying the process of creating and sending emails.
Using computers to generate written content isn’t new. The first book of prose and poetry that claimed to be written by a computer, “The Policeman’s Beard is Half Constructed”, was released back in 1984.
More recent advances in machine learning and natural language processing have led to unprecedented interest in AI and its real-world applications. When OpenAI released the free-to-use research preview of ChatGPT, people could see for themselves exactly what AI was capable of.
This latest generation of AI tools still has its limitations; ChatGPT warns users that it may occasionally generate incorrect information, harmful instructions or biased content. This hasn’t seemed to dampen enthusiasm for the technology, though. Marketers and salespeople were quick to put AI to use creating all kinds of content, including emails.
By combining established email marketing tools with AI technology, email marketers and salespeople can now create more personalized emails faster, leading to increased engagement and conversion rates.
How email generators can help marketers and salespeople
AI email content generators speed up the process of creating email content, allowing marketers and salespeople to scale their work.
More specifically, AI tools can help you with every stage of the email marketing process, from planning out your campaign to optimizing existing emails.
Here are three ways an AI email generator can help (and one warning):
1. Using AI to generate email campaigns
One of the reasons AI email generators have grabbed so much attention is their ability to generate entire emails with just a few prompts.
Marketers and salespeople input basic details such as the type of email they want to send, key points to include and tone of voice. AI generators then use machine learning algorithms to generate relevant content. This may include subject lines, body text and calls to action (CTAs). Here’s an example from Rytr:
Going a step further, some of these AI tools – like ChatGPT, as shown below – can help plan and generate entire email campaigns. With just a few relevant prompts, they will outline a comprehensive campaign plan across multiple emails, including suggestions for each email’s content.
The ability of AI email generators to generate entire email campaigns with minimal human intervention can be a game-changer for email marketers and salespeople. By enabling them to create more effective campaigns in less time, these tools free up resources to focus on other more strategic aspects.
2. Using AI for email content personalization
When used correctly, AI can help you create personalized emails at scale.
For example, segmentation has always been an important part of email marketing. Dividing your audience up based on specific characteristics such as demographics, interests and behavior lets you send them more relevant content. With the help of AI, you can create highly targeted and dynamic segments.
One of AI’s biggest strengths is the ability to process and analyze large amounts of data. Using it to assess customer behavior and interests allows marketers to segment their audience in a more precise and effective manner.
Predictive content is another area where AI can help personalize email content. For example, Google’s Smart Compose offers suggestions as you type, tailored to the way you normally write.
Similarly, Gmail’s Smart Reply provides potential replies to your emails using machine learning to improve the responses the more you use it.
The latest email generators allow you to predict what content is most likely to resonate with a specific audience and generate personalized content accordingly. AI can also create dynamic content, changing the copy in existing emails based on individual customer behavior and interests.
For example, a dynamic email might show different product recommendations based on a customer’s previous purchases or browsing behavior.
Creating highly personalized emails helps marketers stand out in a crowded email inbox and lead to higher conversion rates.
3. Using AI for email content optimization
AI email generators can also help marketers optimize their existing emails, improving their effectiveness and driving better results.
Spelling and grammar assistants are one of the most familiar uses of AI. These checks may seem basic, but they are essential for creating professional and effective emails.
A simple dictionary check isn’t going to find those instances where a correctly spelled word is used incorrectly. AI tools analyze the context of your email to check for spelling and grammar errors and automatically correct them, ensuring that your emails are error-free and polished. Here’s Grammarly in action:
AI can also help with optimization after you hit send by analyzing data on open rates, click-through rates and other important email engagement metrics. The results identify patterns and insights that you can use to optimize email content and improve performance going forward.
Insights may include the best time to send emails, which cold email subject lines are most effective and which types of content resonate with the target audience.
In addition to informing your future campaigns, real-time optimization can also improve campaigns that are currently running. For example, if open rates are lower than usual, AI might adjust the subject line or send time to enhance engagement.
AI helps email marketers achieve better results and drive business success by making it easier to identify and correct errors, improve content quality and optimize performance.
What about email address generators?
While we’ve focused on how to use AI to generate email content and optimize your campaigns, there are other types of email generators you might run across – tools for creating temporary email addresses.
Many people are hesitant to give out their personal or professional email addresses, worried they’ll be bombarded by spam emails or other unwanted notifications. As a result, if they’re signing up for a new service or trying to download a gated resource through a popup, they may choose to use a fake email address generator to create a throwaway email address.
Some popular temporary email address generator tools include:
TrashMail
10MinuteMail
YOPmail
Temp Mail
FakeMail
While features vary, each of these tools provides users with a temp email address that’s automatically deleted after a certain period of time. By providing unique and disposable email addresses, these tools allow people to manage their email messages without using their personal email.
Marketers and salespeople may not use these tools themselves, but it’s useful to know whether your prospects are using a fake email address generator. Once the temporary email account is deleted, any future messages will bounce. This will hurt conversion rates and may damage your domain authority, potentially leading to your emails being flagged as spam.
Keep your email deliverability high by regularly validating any emails on your list and blocklisting known temporary address domain names and email services. Dedicated tools like MailerCheck and ZeroBounce regularly check your list and flag any “burner” emails before they do any damage.
How to use AI email generators effectively
AI is more powerful and accessible than ever before, but it still isn’t a replacement for human creativity. Even the best email content generators can’t write engaging copy without human input.
For example, OpenAI readily admits that ChatGPT may sometimes produce factually incorrect content. It can also be extremely wordy, which is usually counterproductive to creating engaging content.
To prevent any of these potential issues from undermining your campaigns, it’s important to fact-check your email and edit it to match your company’s voice.
Remember that the results you get will largely depend on your input.
Commanding even the most advanced AI to “write a sales email” without any more information will just generate a generic email. Depending on the capabilities of the tool you’re using and the type of email you’re trying to generate, include details in your prompt such as:
The email recipient
The purpose of your email
Relevant details about your product or service
The tone of voice
Any style and formatting preferences
This will help prevent robotic-sounding emails and ensure your message stands out in your customer’s inbox.
AI tools still require some effort and skill to get the best results. However, for an increasing number of marketers and salespeople, AI email generators help them get their first drafts out of the way, eliminating the blank page and giving them more time to finetune the content.
Top tools for email generation
From visual editors to AI-powered generators, there are plenty of tools to help marketers create high-quality emails that resonate with their target audience.
Whether you’re looking for an all-in-one email marketing platform or a specific tool to help you optimize your email content, here are just a few of the top options available now.
Pipedrive Campaigns
Ideal for integrating email generation with your CRM
Effective personalization involves more than just using the recipient’s name. It means sending an email that’s completely relevant to the customer and their current situation.
With the Campaigns by Pipedrive add-on, you get all the benefits of professional email marketing software combined with all the knowledge held in your CRM software. Create beautiful emails using the intuitive drag-and-drop interface or choose from one of the many included HTML templates. Then use Pipedrive’s data to efficiently segment your list.
Once you’ve hit send, use the campaign reports and insights feature to dive into your data and see which emails perform the best. Real-time reporting shows your open rate, click rate, click-through rate and total/unique clicks for each email, so you can learn what resonates with your audience and improve future campaigns.
ChatGPT
Ideal for versatile content generation
ChatGPT can be used to generate emails and even outline entire campaigns. With the handy ChatGPT Chrome extension, you’re just a click away from using AI in your emails.
However, there are downsides. While OpenAI says it’ll continue to offer the free version of the tool, it may still be unavailable at times of high demand. If you want access to the latest version without having to wait, you’ll have to sign up for ChatGPT Plus (currently $20/mo).
Here’s ChatGPT’s insight into the best way to use the technology for generating emails:
Grammarly
Ideal for sending out emails that match your brand
Grammarly is one of the world’s most popular writing assistants, with over 30 million daily users. More than just a basic spell checker, the software uses AI techniques like machine learning, deep learning and natural language processing to analyze and improve your content.
One particularly useful feature is the tone detector, which analyzes the language and style of your email. By looking at your word choice, phrasing, punctuation and capitalization, the app determines how that email will likely come across to your recipient.
For example, it may detect that your email sounds too formal, too casual or even potentially offensive. You can use this information to make adjustments that ensure each email matches your company’s tone of voice.
Rytr
Ideal for generating emails and other content
If you’re looking for a straightforward email generator, Rytr has you covered. You can create all kinds of AI-based content, with over 40 different use cases, from business ideas and LinkedIn posts to song lyrics and emails.
Generating emails is a simple process; after you’ve confirmed the use case language, tone of voice and creativity level, type in your key points, such as the email’s purpose and any keywords to include. You can input up to 250 characters and the app recommends using the maximum input for the best results.
Reply
Ideal for generating sales emails that get a response.
Reply is a sales engagement platform that enables sales teams to automate their cold outreach at scale across multiple channels.
One of its key features is the AI Email Assistant, which includes many templates to get you started and access to the GPT-3 model to expand on your ideas. As you edit the email, use the real-time email quality check to see how likely you are to get a response.
You can also join a waitlist for their new ChatGPT-powered assistant, Jason AI. Rather than just coming up with generic emails that apply to anyone, the assistant learns your value proposition, identifies ideal potential customers and creates a sequence of tailored initial emails, follow-ups and social media engagement.
Writer
An ideal choice for enterprises that want a custom AI writing tool for the entire organization
Writer is an AI tool aimed at helping large enterprise teams create company-specific writing efficiently. It “reads” through your company content, facts and style guide to customize an AI model for your business.
If you want your whole team to be able to write on brand and on voice, Writer is for you. It makes writing more efficient and helps team members implement your editorial rules and standardize copy with features like an internal style guide and a library of approved snippets.
Writer integrates with standard writing tools like Google Docs, Outlook, Chrome and Word.
Plus, because the software is intended for enterprise use, it’s compliant with PCI-DSS, SOC 2 Type 2 and HIPAA.
Hyperise
Ideal for generating personalized images and videos
Prospects and customers are generally used to seeing basic personalization in email text, meaning salespeople and marketers have to go further to make an impact. One way to achieve this is by adding personalized images and video to your email.
Hyperise offers users “hyper-personalization”, meaning you can add dynamic text to an image or video. For example, you could send an image of you holding a coffee cup with their name on it or link to a video with their company logo on a whiteboard. The video features are particularly impressive, with options for interactive buttons and text-to-speech for added personalization.
Final thoughts
Writing sales and marketing emails can be complicated and time-consuming, but you can speed up the process with the right email generator software. However, remember that these tools aren’t a replacement for creative thinking and strategic planning – they still require human input and oversight.
Also be aware that when using third-party AI systems, the details you enter may not be entirely secure. The tools (and their makers) use data to “learn” and you don’t want company or customer information in the mix. Avoid inputting sensitive data into your prompts as you develop your emails.
Take the time to explore the features and functionality of any email generator tools you use and set up proper guidelines for data security. Then test the tools out on a small scale before incorporating them into your larger email marketing campaigns to engage your audience and optimize your results.
