11 professional email signature examples for SMBs

Small-to-medium-sized businesses thrive on making personal connections and standing out early in crowded markets. A well-designed email signature is a simple, cost-effective way to show professionalism, build your brand and drive engagement.

In this post, you’ll learn from 11 of the best email signature examples to enhance your communications, reflect your values and drive tangible results.

11 professional email signature examples and why they work

Email signatures are more than just a formality. They’re an opportunity to showcase your brand, enhance sales and marketing communications and build trust.

For small businesses, the right signature can make a big difference in how recipients receive and remember you.

Below, you’ll find examples of 11 types of sign-offs, including our best examples of email signatures from both real and fictional brands.

1. Basic email signature

Basic email signatures include essential details only. For example, you may include your full name, job title, company and contact information.

This simple format is quick to set up and doesn’t require any fancy design skills or additional elements.

Here’s what a basic email signature looks like.

This signature style is cost-effective and easy to implement, making it ideal for SMBs that need to focus resources on growing their business.

Why it works:

• It looks professional, as it’s straightforward and to the point

• It’s ideal for startups or small teams who may not yet have complete branding resources

• Potential clients or partners instantly see who you are, what you do and how to reach you

2. Brand-focused email signature

A brand-focused email signature highlights your company’s identity in every communication. For example, you may add a company logo, brand colors and perhaps a tagline or mission statement.

For SMBs looking to grow brand positioning, this type of email signature can help you stand out in crowded inboxes.

Here’s what a brand-focused signature looks like.

This signature style is an easy way to reinforce your company’s image while building trust and credibility in email exchanges.

Why it works:

• Including a logo and tagline helps build familiarity with your company

• Cohesive branding elements make even new businesses appear more established

• Adding a tagline or mission statement communicates your company’s ethos and helps you connect with recipients on a deeper level

3. Design-led email signature

A design-led email signature prioritizes aesthetic appeal. For example, you can include custom graphics, a colorful layout and modern fonts.

A polished, visually appealing signature signals that you bring the same attention to detail to your work.

Here’s what a design-led email signature looks like.

An eye-catching signature can also subtly showcase your brand’s creative capabilities.

Why it works:

• Creating a premium look helps position your business as a contender in your niche (even if you’re a startup)

• Showing an eye for detail can impress potential customers and partners

• Email signature design represents expertise for creative SMBs like agencies or designers

4. Impactful CTA email signature

An impactful call-to-action (CTA) email signature ends with an action-based statement and hyperlink. For example, you may write “Schedule a consultation” or “Download our guide”.

While all businesses aim to drive actions that support their goals, newer ones face more significant pressure to generate leads and boost engagement.

Here’s what an impactful CTA email signature looks like.

A clear and compelling CTA encourages email list recipients to take the next step, whether booking a sales meeting or exploring your services.

Why it works:

• Allows you to drive engagement directly from emails to build leads or customer connections

• A strong CTA offers the chance to increase your email conversion rate

• A simple and cost-effective way to align your emails with your goals (e.g., offering a service or requesting feedback)

5. Quote email signature

A quote email signature includes a short, meaningful quote that reflects your company’s mission, values or philosophy.

For example, you could use a motivational quote that aligns with your brand or a phrase that highlights your business’s core beliefs.

Here’s an email signature with a Winston Churchill quote at the end.

A well-chosen quote helps reflect your organization’s culture and ethos, giving prospects and customers a deeper understanding of your values.

Why it works:

• Gives your contacts insight into what your business stands for

• Helps differentiate your brand by adding a unique, personal element

• Can evoke emotion, inspire or resonate with recipients to build deeper connections

6. Handwritten email signature

A handwritten email signature uses an electronic signature or stylized font to simulate a personal sign-off. Both options mimic the feel of a handwritten note.

These personal email signatures are an easy way to add an intimate, humanized touch to your communications. Pair them with a headshot to reinforce trust and put a face to the name.

Here’s what a handwritten email signature looks like.

This signature style adds authenticity and warmth, making your emails feel more approachable and personal rather than automated.

Why it works:

• Adds a unique, personalized touch to make emails feel less corporate

• Ideal for client-centric SMBs (e.g., real estate agents or consultants) where relationship-selling matters most

• A signature that mimics a handwritten note can make an electronic exchange feel more human

7. Disclaimer email signature

A disclaimer email signature includes a legal disclaimer, often for confidentiality, data protection or industry-specific compliance.

For example, you may need to consider HIPAA in healthcare or attorney-client privilege in legal services.

Here’s what a disclaimer email signature looks like.

A disclaimer signals to clients that, even as a small business, you’re responsible with sensitive information and adhere to necessary legal standards.

Why it works:

• Companies in regulated industries (e.g., healthcare or finance) need to meet strict requirements

• Shows clients and partners that you take privacy and compliance seriously

• Helps safeguard your business against potential legal issues (e.g., accidental disclosures or miscommunications)

8. Humorous email signature

A humorous signature adds a touch of personality to corporate emails. For example, you may include a witty tagline or lighthearted sign-off that reflects your company culture and tone.

Humor can break the ice and make interactions feel less formal, which helps build rapport and trust with clients and customers.

Here’s an example of a humorous email signature.

A bit of humor can help your emails stand out and give recipients something to smile about. You can also add GIFs and memes for a similar effect.

Why it works:

• Adds a unique touch to make emails more memorable and personable when competing in a crowded market

• Conveys warmth and approachability, making clients feel more at ease

• Works well in fields where relationships are more personal (e.g., hospitality or consulting)

9. Inclusive email signatures

Inclusive email signatures include pronouns, name pronunciation and disability statements (e.g., #MadeByDyslexia) for clarity, inclusivity and awareness.

Incorporating inclusive elements shows recipients that your business values diversity, creating a positive reputation as a considerate brand.

Here’s what an inclusive email signature looks like.

Including these personal details helps build a sense of respect when trying to form trusting and mutually understanding relationships.

Why it works:

• Demonstrates a commitment to inclusivity and accessibility to set your company apart as progressive and aware

• Adds a personal touch that can make clients and partners feel seen and appreciated (especially if diversity and inclusion are core values)

• Offers a way to bring awareness to disabilities, normalizing conversations around neurodiversity

10. Event promotion email signature

Event promotion email signatures feature a temporary link or visual promoting an upcoming in-person or virtual event (e.g., a webinar, workshop or conference).

Instead of spending extra on ads, your small business’s lead generation strategy can leverage email communication to promote events at no additional cost.

Here’s what an event promotion email signature looks like.

By featuring event invitations in your email signature, you can easily promote them to your existing audience and increase the chances of attracting attendees.

Why it works:

• Great for small businesses hosting webinars or workshops to drive attendance and awareness

• A cost-effective way to advertise events directly in emails

• Including an event link ensures that everyone who interacts with your emails is aware it’s taking place

11. Seasonal email signature

Seasonal email signatures temporarily add an extra element, like a holiday greeting or Halloween-themed colors.

Adding this personal, cheerful touch can enhance your emails during festive seasons, making them more engaging and memorable.

Here’s what a seasonal email signature looks like.

Including a festive element in your emails allows you to share good wishes while adding a touch of fun.

Why it works:

• Demonstrates festivity and creativity, which recipients appreciate in holiday communications

• Helps SMBs build goodwill and engagement with clients around special occasions

• Seasonal elements make your business appear more approachable and humanized

How to create email signature templates using Pipedrive

Pipedrive is a customer relationship management (CRM) tool. SMBs use it to manage sales pipelines, track leads and streamline customer interactions.

Managing email communication directly from your CRM helps small businesses centralize outreach, save time and ensure consistent professionalism.

With Pipedrive’s email sync feature, you can create signature templates to keep your team’s branding cohesive.

In your Pipedrive account, head to Personal Preferences > Email Sync > Signatures and click “+ Add signature”.

You can add up to 10 customizable signatures, so you must choose a name for each at this stage. From the same screen, you can also edit, delete and select which will be your default.

Use the composer tool on the following page to create and save your new email signature.

You can also access the email sync feature (to add or edit signatures) from the mail tab or the “Send email” function in the detail view of a deal or contact.

Your default signature will automatically appear in every mail you compose within Pipedrive on desktop and mobile devices.

4 components that make a great professional email signature

A good email signature can increase brand awareness and begin to build trust with recipients.

Here are four components that all company email signature examples should include:

1. Include crucial information

Your email signature is like an electronic business card, so it should always include the essentials (e.g., name, company name, job role, website and social media links).

For small businesses where team members juggle multiple roles, selecting a title that clarifies your authority is crucial. The recipient should always know who they’re dealing with, whether that’s the founder, a sales manager or a customer service lead.

Including these essential details ensures professionalism and avoids confusion about your position.

2. Use visuals like logos and social media icons

SMBs must create brand recognition with every interaction. Adding a logo or visuals to your business email signature is an easy way to do this.

Social media links (e.g., LinkedIn or Instagram) allow recipients to connect with your business on multiple platforms to learn more about your work. Fonts also matter – a clean, readable font ensures your email signature looks professional and polished.

You can even elevate basic signatures with icons for phone numbers or websites, making them visually appealing and easier to navigate.

3. Add 2–3 types of contact information

Accessibility is often a selling point for smaller businesses. Multiple contact options (e.g., email address, phone number and links to professional social media profiles) make it easier for recipients to choose an outreach channel.

This flexibility can set SMBs apart, especially for clients or partners who value quick and personalized responses through phone calls, emails or connecting on LinkedIn.

4. End with a call to action (CTA)

The end of an email should always include a CTA. A well-chosen request can help drive interactions that support your company’s growth, from booking a consultation to visiting your website.

For small businesses, specific CTAs can encourage engagement and help build your brand:

• “Leave a Google review”

• “Follow us on Instagram”

• “Schedule a meeting”

• “Request pricing”

This approach ensures your signature also works as a subtle marketing tool when you email clients or potential customers.

Final thoughts

By learning from these 11 email signature examples, businesses can ensure every element of their outreach reflects their brand and engages clients.

With Pipedrive’s CRM, managing your customer interactions becomes even easier. The email sync feature allows you to create consistent, on-brand signatures for your team to save time and appear professional.

Try Pipedrive free for 14 days to help your SMB stay organized and enhance sales and marketing communication.