For growing businesses, tracking and managing customer relationships is key, making customer relationship management (CRM) software one of the most important tools you can use.
HubSpot is a popular CRM and marketing automation platform, with a free plan and a wide selection of tools. However, HubSpot isn’t the right solution for everyone.
Some important features require a paid plan, while the pricing can quickly jump to hundreds or thousands of dollars every month. Depending on your requirements, HubSpot can end up being outside your budget.
In this article, we’ll look at some of the best HubSpot alternatives, from standalone CRM platforms to all-in-one suites. From the ten potential solutions reviewed, you’ll find the right HubSpot CRM alternative to grow your business.
Pipedrive
Pipedrive is a great CRM for SMBs and startups to manage deal flow and sales pipeline efficiently.
Designed by sales teams for sales teams, Pipedrive comes with all the features you need to take control of your sales and grow your business.
For example, Pipedrive enables you to:
Manage contacts and accounts in one centralized CRM
Collaborate on activities and deals with your team
Schedule activity reminders for all your sales activities
Use visual sales pipelines to see your entire sales process at a glance
Customize your pipeline to match your unique process
Track key metrics with detailed reporting and sales dashboards
Forecast sales and revenue based on your pipeline
When comparing CRMs, consider how they fit in with your existing software stack.
The Pipedrive Marketplace comes with over 300 integrations to connect the CRM with all of your favorite tools, from email marketing platforms like Mailchimp to invoicing tools like QuickBooks.
This growing library of integrations allows you to improve accuracy and alignment so that you can share key information across your sales, marketing and accounting tools.
Software Reviews recently ranked Pipedrive the number one solution for lead management, based on product features, customer satisfaction, vendor experience and more.
The sales-focused approach allows teams to streamline their workflow, with advanced automations to take care of mundane and repetitive sales tasks like data entry and moving deals through the pipeline.
In Pipedrive’s mobile app, reps can plan their day, access customer data and add customer notes all from their mobile device.
Reps can stay up to date with their team and get real-time notifications of any important activity and updates, whether they spend the day at their desk or visiting customers in the field.
Pricing on the higher tiers is more affordable: Pipedrive’s Enterprise plan is only $99 per month; HubSpot’s Professional plan starts at $450 per month.
Accessible pricing means Pipedrive can comfortably scale with your business. You can also unlock additional functionality with Pipedrive’s add-on packs, with features to help with email marketing, document control, project management and more.
For example, Pipedrive’s LeadBooster add-on introduces powerful and easy-to-use lead generation software directly to your CRM. The add-on includes:
Live Chat to connect with website visitors
Chatbot to engage with prospects 24/7
Web Forms to collect inbound marketing leads
Prospector to find new outbound leads
Enabling you to pay only for the features you need makes Pipedrive a popular alternative to HubSpot.
Checkout how Pipedrive compares to HubSpot on our dedicated comparison page
Zoho CRM
Zoho offers products for managing your business, from inventory control to event management, including sales and marketing products.
For people already in the Zoho ecosystem, Zoho CRM integrates with the rest of their products.
It offers migration and training programs, enabling managers to quickly deploy the software.
Once you get set up in Zoho CRM, you can automate workflows, processes, customer journeys and more.
Analytics help you visualize your sales process, with both predefined and custom reports available. You can also use Zoho’s developer platform to create custom solutions and new integrations.
Zoho CRM offers clear pricing. There’s a limited free version for up to three users.
ActiveCampaign
ActiveCampaign positions itself as an all-in-one solution with email marketing automation tools and a CRM platform.
Teams can purchase the marketing and sales modules separately, but you can also get both parts as a bundle for additional features (and savings).
The basic sales package includes standard CRM features, along with lead scoring, contact segmentation and deal tracking to provide insights into the sales pipeline.
Task management can help you stay on top of your to-do list, while email templates and AI-powered content generation enable you to get past the blank page and write those important emails faster.
The pro plan opens up advanced features such as additional automations, sentiment analysis and Facebook lead ads.
Opt for the complete bundle to get access to marketing features such as landing page creation tools to complement your email marketing initiatives.
Its library of customizable templates and drag-and-drop landing page builder means you can create pages that collect leads for your sales team.
ActiveCampaign is a HubSpot alternative for SMBs that focuses on digital marketing and e-commerce. The automations connect marketing campaigns with sales workflows, while customizable fields allow you to adapt the platform as your business scales.
ActiveCampaign aims to provide everything the modern small business needs with email marketing tools, CRM and automation combined in one reasonably priced package.
Still, ActiveCampaign is primarily an email marketing platform, so those looking for more robust CRM features can integrate it with their CRM. For example, Pipedrive has a seamless integration with ActiveCampaign.
Keap
Keap (formerly Infusionsoft) positions itself as an all-in-one solution, offering a sales and marketing automation platform tailored to small businesses.
The automated lead capture collects and organizes leads from social media, custom landing pages and forms. The system then automatically triggers the next step and moves the prospect through the sales pipeline.
The Keap Business Line gives you a toll-free number for your business. You can then use this number to receive both business and personal calls on the same device.
The phone display shows when a business call comes in, so you don’t have to worry about getting them mixed up. You can also set up automatic replies for when you don’t want anyone to disturb you.
Keap enables small businesses to handle the financial side of the business, such as creating quotes and invoices. You can process payments and set up automatically recurring charges.
Keap plans start at $159 per month.
Insightly CRM
Insightly markets itself as a modern and scalable CRM, designed to help sales teams centralize their customer data and close more deals.
The CRM enables you to manage leads, prioritizing prospects and automatically distributing them to your sales team based on your chosen criteria.
You can improve the reliability of your contact data with validation rules, ensuring your details stay up-to-date and accurate.
Insightly offers other solutions beyond the sales CRM software.
Insightly Marketing helps marketing teams create personalized customer journeys, where you can use A/B testing for campaign optimization.
Similarly, Insightly Service enables customer support teams to create help desk portals and knowledge bases, with analytics to measure performance.
The basic features should be sufficient for most teams, although some users may prefer a more customizable solution.
Freshsales CRM
Freshsales offers AI-based contact scoring so you can prioritize leads and personalize your engagement based on customer behavior.
Similarly, your sales team can use AI-powered insights to get recommendations to improve efficiency and target the right deals at the right time.
The CRM also includes sales automation, from basic workflows to behavior-based sales sequences.
You can create personalized Chat campaigns and interact with customers on popular messenger apps (including WhatsApp and Facebook Messenger). There’s also two-way email sync and built-in cloud phone services.
Freshsales integrates with SMS marketing providers and video conferencing software, adding extra channels for your teams to engage with your customers.
There’s a free CRM plan available for up to three users with paid plans for businesses with bigger teams who need more features.
Copper CRM
HubSpot (and several of the tools on this list) offers a suite of products. Copper focuses on businesses that use Google Workspace’s collection of tools.
If you already use Gmail, Google Calendar and Google Drive in your business, Copper might be a good alternative to HubSpot.
Copper syncs with Gmail to add leads, update deals and organize past interactions so you don’t have to jump between your CRM and your inbox.
You can then create events and follow-up reminders in Google Calendar, as well as automatically add contextual information for your meetings.
Copper tracks and displays a live activity feed of every interaction on your contacts’ profiles.
Some features you might expect as standard, such as workflow automation, reporting and integrations with other apps, are only available in the Professional plan.
The Business plan introduces marketing features like lead scoring, web tracking and email campaigns.
The email integration makes Copper suitable for relationship-focused sales teams looking for alternative HubSpot options.
Salesforce
Salesforce is another well-known name in the CRM space and has become a popular solution for enterprise customers. The platform offers features that cater to a wide variety of business needs, from sales and marketing to customer service and beyond.
Salesforce positions itself as the ideal way to combine solid data with AI insights with Sales Cloud.
The number of individual products and features can feel overwhelming but Salesforce’s Trailhead resource offers a large number of tutorials and courses to help.
For businesses with the time and technical expertise, Salesforce’s customization options and integrations mean you can set up the platform to match your needs.
Capsule CRM
For sales teams looking for something simpler, Capsule CRM markets itself as a streamlined, lightweight platform perfect for teams who need to track accounts, contacts and pipelines.
The user interface is clean and intuitive, so businesses can get up and running without going through a steep learning curve.
The platform includes sales tracking features like contact management, pipeline tracking, tasks management, sales analytics and more.
Teams can also add the Transpond tool to open up marketing capabilities. Transpond integrates with Capsule, allowing you to share contact details between your sales and marketing teams. You can then use that information to automate your marketing campaigns and track your results throughout the customer journey.
For sales teams that want a simpler alternative to HubSpot, Capsule CRM delivers pipeline management without the high costs and complexity.
The stripped-down approach means Capsule doesn’t have all the features found on other platforms.
Nimble
Many businesses know how important social media platforms are. They use social media to connect with potential customers and nurture those relationships. Nimble helps sales teams understand and leverage those social interactions within the CRM.
Nimble automatically updates contact records with relevant details from various social media platforms.
It ensures you have a 360-degree view of your contacts, whether it’s a lead’s recent tweet, a LinkedIn update or a Facebook post.
Nimble’s approach equips sales and marketing teams with the latest information, allowing for more personalized interactions that improve the customer experience.
It offers CRM tools, including pipeline management, workflow automation features and task reminders that help sales teams manage their leads and deals.
The platform comes with browser and email extensions, so you can use it from LinkedIn, Facebook, Outlook, Gmail or any other website you use.
Nimble’s blend of CRM tools with social media integrations helps businesses foster and manage relationships in today’s digital age.
Final thoughts
There are hundreds of CRMs and marketing automation software platforms to choose from so finding an alternative to HubSpot CRM that best fits your needs and budget can be overwhelming.
For most teams, Pipedrive’s revenue-focused approach provides everything you need to manage your sales process and grow your business while the affordable pricing plans make it accessible for almost any budget.
When evaluating the different options, think about your team’s unique needs and challenges. If you still feel unsure, make a shortlist of potential solutions and try them out with a free trial. See firsthand how they perform against your criteria.
It may take a while to find the right alternative, but it’s worth it. The best CRM for your sales team means you can enhance productivity, foster stronger customer relationships and drive more revenue in your business.
