How to manage email threads: best practices, examples and templates

Learn how to manage email threads effectively and boost your business’s productivity with best practices, example scenarios and useful email templates.

All topics

How to run email blast campaigns that actually work

Email blast campaigns can be effective, but they’re often associated with spam. Find out how to send email blasts your list will actually want to receive.

How to collect email addresses and turn visitors into subscribers

Email marketing is one of the most profitable marketing channels, but only if you’ve got people to email. Follow these steps to grow your email list.

7 business introduction email samples and templates to land new clients

Boost the success of your business introduction emails with this guide on how to approach and win over your new sales leads, including samples and templates.

Email deliverability: Your go-to guide for best practices

A guide to best email deliverability practices, including how to increase engagement, verify and authenticate domains and boost sender reputation.

Email lists: Why they’re so powerful and how to build one

Have you ever asked yourself “What is an email list exactly and how does it work?” The answer is pretty simple and, once you understand the topic, you will be able to build an email list of your own. Here is our guide to email lists.

Marketing: Must-read

The best U.S. cities and regions for marketing careers in 2024

What does an email marketing specialist do?

11 effective ecommerce email marketing tips

Improve your skills with these email marketing courses

8 easy steps to creating and managing a successful email campaign

Successful email marketing is an ongoing process, not a one-off task. Follow these step-by-step instructions to create and manage an effective campaign.

How to use an email timer for better campaign results (with 7 examples)

Email timers can boost sales, sign-ups and inquiries. Learn how to implement email countdown timers for more clicks and conversions.

How to use email generators in your email marketing

Writing sales and marketing emails takes time but the right tools can speed up the process. Learn how email generators can help boost productivity.

What’s the best way to end a business email?

Knowing the best way to end a business email helps you write faster and communicate confidently. Learn which sign-offs get responses and which to avoid.

The AIDA model: A marketing magic formula

We show you how the AIDA model can help you quickly and strategically plan and implement marketing tools.

Customer relations: What it is and how it’s changing in 2025

Building strong customer relationships is more important than ever. Learn how positive customer relations can help you turn prospects into brand advocates.

How to set up an effective marketing funnel

How to set up an effective marketing funnel and the digital marketing content stages to include.

How to create a crisis comms plan so you’re always prepared

Building a solid crisis management team and crisis communication strategy is key to business continuity. Learn about different types of crisis comms and how to tackle each one successfully.

How to collect and share compelling customer stories [with examples]

Learn how to use customer stories as social proof to increase your credibility. Including real-world examples and step-by-step instructions to collect your own.