From clicks to conversions: marketing metrics every business should monitor

Marketing metrics reveal your business performance and ROI. Learn the 21 essential KPIs to track, from customer acquisition to brand sentiment.

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Automation

Create an effective marketing automation strategy and improve your ROI

Marketing automation can boost lead generation and conversions for your brand. Create your playbook with this marketing automation strategy template.

Content marketing automation: Which tasks should I automate?

Content marketing automation tools eliminate mundane admin work to help you improve campaign outcomes. Learn which tasks to automate for the best results.

Leverage the power of conversational marketing with a marketing chatbot

Engage your leads before they bounce with a marketing chatbot. Learn how to set up a bot to answer questions, qualify leads and schedule calls.

Email insights: Using data to improve open rates, click-throughs and conversions

By turning email data into actionable email insights, you can optimize your campaigns to increase ROI. Learn which email data to collect and how to apply it.

Project management tools: How to choose the right one (and 4 we recommend)

The right project management tools will keep your business organized. Learn which features and qualities to prioritize for the biggest productivity benefits.

Marketing: Must-read

The best U.S. cities and regions for marketing careers in 2024

What does an email marketing specialist do?

11 effective ecommerce email marketing tips

Improve your skills with these email marketing courses

Your guide to engaging email newsletter design

Email newsletters are a crucial part of a good email marketing strategy. Learn principles and tips for designing email newsletters that engage subscribers.

What are blocklists and how do they impact email marketing?

Blocklists are filters that stop your emails from reaching subscribers. Learn how they work, how to see if you’ve been blocklisted and what to do if you have.

7 inspirational responsive website examples and best practices

Learn why responsive web design is so critical in today’s mobile-centric world and take inspiration from 7 top responsive website examples.

Email marketing click-through rate: A complete guide to CTR

Your click-through rate measures whether people engage with your email marketing. Learn how CTR is calculated, what it means, and how to increase your CTR.

How to build a high-performing lead funnel in 5 steps

Learn about the three key phases in a lead funnel and the five steps involved in designing a lead generation funnel that attracts and converts new buyers.

7 examples of how to achieve more growth through growth hacking

What growth hacking involves, the techniques available, examples you should know and growth hacking strategies.

Making your corporate culture a driver of business success

In this article, you’ll learn what corporate culture entails, how it develops and how you can positively influence company culture.

How to boost productivity with effective email management

Email management directly impacts customer experience and conversion rates. Learn how to use email effectively and efficiently with tips and examples.

What is inbound marketing? Definition, examples and strategies

Want to learn how to build lasting relationships with valuable content? Explore effective inbound marketing tactics to attract, engage and delight customers.