What is a blog, and why does every business website need one?

A blog can boost the value and visibility of your business website. Find the answer to “What is a blog?” and learn why and how to start a business blog.

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Video marketing: The complete guide for marketing and sales professionals

In our complete guide to video marketing, we explain how 11 types of videos can help both marketing and sales professionals, with some examples.

Email spam words: Five tips to avoid the spam folder and email writing best practices

Learn what words trigger spam filters, five ways to stay out of the spam folder and how to write effective business emails with this helpful guide.

The 11 most important elements of successful email copywriting

Use these 11 pro-tips in your email copywriting to increase conversions, boost subscriptions and get more from your email marketing campaigns.

11 common email marketing mistakes (and how to avoid making them)

Email marketing mistakes can damage your brand’s reputation and limit your reach. Avoid common and costly errors with these 11 do’s and don’ts.

10 ways to improve your email open rates

Struggling with low open rates on your email campaigns? Learn how to increase email open rates with these effective strategies.