How to choose the best appointment scheduling software

Discover six of the best appointment-scheduling software features, including integrations, availability management and self-service scheduling.

Recurring revenue: How to set up a new payment model

Get the full rundown of what a recurring revenue model is, why they’re beneficial and how to successfully set one up for your business.

A quick guide to web forms

Discover how to set up web forms on your site, in emails and across social media so you get more qualified leads and build a strong lead database.

How to calculate your return on sales ratio: formula, definition and more

Calculating your return on sales ratio will help you gauge the overall health of your business and show how much of your revenue is actual profit versus operating costs. Check out our guide to creating an accurate return on sales formula.

ACV (annual contract value) vs. ARR (annual recurring revenue): A guide for SaaS companies

If yours is an enterprise-level SaaS company, or you deal predominantly in annual subscriptions as a sales or marketing professional, ACV and ARR are two terms you should know. Find out what they measure and how you can use them to manage growth and performance.

7 steps to putting together a brilliant sales demo

A good sales demo does more than just showcase your offering. It can help you win over prospects by connecting your product directly to their needs. In this article, we’ll walk you through the steps to putting together a brilliant sales demo with questions designed to put you in the shoes of your prospects.

B2C vs. B2B Sales Jobs: What Are the Key Differences?

In this guide, we drill down into B2C vs B2B sales by exploring the types of sales activities and working environments you can expect and the key differences between B2C and B2B sales jobs. We also lay out some sales techniques you can use to ramp up your selling success.

The ultimate guide to sales prospecting with B2B data

Streamline your B2B sales prospecting process with effective technology and methods to boost prospecting efficiency and results.

How to build a strong sales qualification process with MEDDIC

If you’re looking to qualify leads and close deals faster, the MEDDIC methodology can help. This guide breaks MEDDIC down step-by-step for salespeople.

What is channel sales? How to create a winning sales channel strategy

If you’re looking to scale your business, a channel sales model can do the trick. This guide breaks down everything you need to know about channel sales.

CRM vs. ERP Software: Which system is best for your business?

CRM and ERP systems both optimize business processes, but each serves a different purpose. Find out which you need with this complete guide to the differences.

A complete guide to web visitor tracking

We answer all the key questions about web visitor tracking, including what it is, how does it work, its benefits and the rules and regulations.

What is a healthcare CRM? How to manage patient relationships

A healthcare CRM is the perfect tool for tagging and segmenting patients based on needs. Here's how to use a CRM to manage patient relationships better.

A Quick Guide to Live Chat

In our quick guide to live chat, we explain what it is, how to add it to your site and how you can benefit from using a live chat tool.

B2B data protection rules and regulations

Megan Bennett, Cognism’s Compliance Officer, explains key B2B data regulations and what changes to expect in the future.

A complete guide to the tools and technology sales professionals should be using

Looking to boost your teams’ performance? The right tools make a huge difference. This guide highlights how to use sales techniques to grow your business