Lots of in-person sales events are on the horizon in 2025. These sales enablement conferences, conventions and trade shows are an ideal time for salespeople to hone skills, learn new tactics and meet industry peers.
A sales calendar will help you track upcoming US events in 2025, marking relevant dates so your group can arrange tickets, travel and accommodations with plenty of notice.
In this article, we’ll explore the benefits of attending sales events and list the key dates to include in your sales activity calendar for 2025.
Why attend sales conferences in 2025?
Consumer preferences and marketing technologies are constantly evolving, and your sales strategies must change, too. Sales conferences are the answer.
It’s easy to dismiss sales events as an avoidable business expense, especially when budgets are tight, but they can benefit your business in various ways:
Develop sales abilities in an informal, relaxed environment. Sales courses and books are helpful training tools but don’t suit all learning styles. The buzz and excitement of an event, with plenty of different activities on offer, will keep some reps more engaged.
Compare strategies and performance with industry peers. While salespeople often spend time with prospects, customers and colleagues, they rarely interact with others from their field. They can gain fresh perspectives on daily challenges at sales events while comparing tactics with other reps and managers.
Make useful contacts. Sales events don’t only draw salespeople. Attendees can also meet marketers, business owners, executives and other revenue professionals who could be useful to future deals and hiring efforts.
Build rapport with teammates. Events allow team members to step away from daily duties to spend time with their colleagues, learn how others work and remind themselves they’re part of a bigger mission. Even away from the event, reps can bond during downtime in a new city before returning to work refreshed.
While sales events bring all these benefits, you must choose the right ones. The links and descriptions below will help.
Note: While all our information is correct at the time of publishing, sales calendar events and special offers may change at any time. Check the latest travel and conference information before making arrangements.
January 2025
D2DCON 8 (January 7 – 9)
Where: Salt Lake City, Utah
Cost: Prices start at $450* (with discounts for group bookings)
The eighth D2DCON is among the first major direct sales events of 2025. It will focus on door-to-door sales, with industry leaders and other relevant figures imparting leadership, recruitment and sales insight via in-person workshops.
*Rates will rise on January 1
Customer Contact Week (January 27 – 29)
Where: Orlando, Florida
Cost: General admission starts at $1,699*
This conference, aimed at customer contact and CX leaders, will focus on optimizing customer experiences with AI. Participants can attend sessions on digital transformation and aligning technology with business goals. There’s even a full-day certificate program for those wanting practical insights and scalable strategies.
*Rates will rise on January 6
February 2025
Product Marketing Summit (February 11 – 12)
Where: Austin, Texas (and other locations throughout 2025)
Cost: Prices start at $299 per person for the livestream, $995 for individuals attending live and $795 per person for teams attending live*
The first Product Marketing Summit of the year brings together industry experts from brands like AWS, IBM and Lenovo to share best practices. Talks and workshops will cover topics like technical B2B marketing, cross-functional collaboration and go-to-market strategies.
*Rates for individuals attending live will rise on December 20
Sales Enablement Summit (February 11 – 12)
Where: Austin, Texas (and other locations throughout 2025)
Cost: Prices start at $299 per person for the livestream, $995.50 for individuals attending live and $795.50 per person for teams attending live*
Sales enablement leaders from companies like Google, Hitachi and Wells Fargo will share their successes, experiences and challenges at 2025’s first Sales Enablement Summit in Austin. The organizer hosts events across North American locations throughout the year, each involving insightful talks and interactive sessions on sales and marketing alignment and go-to-market strategies.
*Rates will rise on December 20
B2B Marketing Exchange (February 24 – 26)
Where: Scottsdale, Arizona
Cost: Prices start at $1,595* (with 30% discounts for a group of 3 or more)
Despite its name, the B2B Marketing Exchange fits nicely into the 2025 sales calendar, with plenty of keynotes, breakouts and workshops for both sales leaders and reps.
Sessions on brand conversations, growth marketing and lead generation will teach you the latest tactics and technologies to strengthen customer relationships. They’ll also help you collaborate more effectively with your company’s marketers.
*Rates will rise on January 10
March 2025
Product Marketing Summit (March 13 – 14)
Where: New York City, New York
Cost: Prices start at $299 per person for the livestream, $995.50 for individuals attending live and $795.50 per person for teams attending live*
The Product Marketing Summit will bring leading professionals who work at the intersection of product marketing and sales to cities across the US throughout 2025 (see February’s listings for more information).
*Rates for individuals attending live will rise on January 7
Sales Enablement Summit (March 13 – 14)
Where: New York City, New York
Cost: Prices start at $299 per person for the livestream, $995 for individuals attending live and $795 per person for teams attending live*
The Sales Enablement Summit will bring world leaders in sales enablement to different cities across the US throughout 2025 (see February’s listings for more information).
*Rates will rise on January 18
Enterprise Connect 2025 (March 17 – 20)
Where: Orlando, Florida
Cost: Half-day passes start at $699; full conference passes start at $2,449*
Enterprise Connect focuses on customer experience and digital transformation in an AI-powered future. Speakers will come from Google, Zoom and enterprise IT. Half-day training courses on topics like cybersecurity will also be available.
*Rates will rise on January 17
National Conference in Sales Management (NCSM) (March 19 – 21)
Where: Greater Cincinnati, Ohio
Cost: TBC
The National Conference in Sales Management (NCSM) is an annual gathering of scholars, instructors and practitioners interested in professional selling and sales management research and development. It will feature competitive papers, awards (with cash prizes) and networking opportunities.
Forrester B2B Summit North America (March 31 – April 3)
Where: Phoenix, Arizona and virtual
Cost: Prices start at $3,995 (Forrester account required for registration)*
Forrester’s conference focuses on helping go-to-market teams drive growth and transformation. There will be eight tracks to choose from, with 50 interactive sessions and the chance to have 1:1 meetings with Forrester analysts.
*Rates will rise on December 31
April 2025
2025 Sandler Summit (April 2 and 3)
Where: Orlando, Florida
Cost: $1,149
The Sandler Summit is a hybrid event combining sales and leadership. Its target audience is sales professionals, managers, business leaders and executives. You’ll share ideas with others in your field while learning new tactics and strategies to strengthen your company’s sales processes.
Sales Enablement Summit (April 9 – 10)
Where: Denver, Colorado
Cost: Prices start at $299 per person for the livestream, $995 for individuals attending live and $795 per person for teams attending live*
The Sales Enablement Summit will bring world leaders in sales enablement to different cities across the US throughout 2025 (see February’s listings for more information).
*Rates will rise on February 15
Product Marketing Summit (April 9 – 10)
Where: Denver, Colorado
Cost: Prices start at $299 per person for the livestream, $995 for individuals attending live and $795 per person for teams attending live*
The Product Marketing Summit will bring leading professionals who work at the intersection of product marketing and sales to cities across the US throughout 2025 (see February’s listings for more information).
*Rates will rise on December 21
DigitalNow Revenue Summit (April 15 – 17)
Where: Denver, Colorado
Cost: Prices start at $900*
As its name suggests, the DigitalNow Revenue Summit focuses on B2B selling in digital-first environments. It targets revenue professionals, including salespeople and those who work in marketing, enablement and customer success. The agenda has six unique learning tracks, each focusing on different sales or retention challenges, such as AI and modern leadership.
*Rates will rise on December 31
May 2025
Sales Innovation Expo 2025 (May 7 – 8)
Where: Miami, Florida
Cost: Free with registration
The Sales Innovation Expo allows industry experts to discuss the latest advances in sales. Keynotes, panel sessions, innovation awards and hands-on learning sessions will give attendees practical knowledge that they can apply to sales strategies.
Gartner CSO & Sales Leader Conference (May 20 – 21)
Where: Las Vegas, Nevada
Cost: $3,700, rising to $4,200 on March 21
Gartner’s conference explores the key challenges facing sales leaders in 2025. It has 16 learning tracks focused on sales strategies, pipeline growth, demand generation and operations. Expect the presence of some Gartner-endorsed tech providers.
June 2025
Product Marketing Summit (June 4 – 5, 11 – 12)
Where: Atlanta (June 4 – 5), Seattle (June 11 – 12)
Cost: Prices start at $299 per person for the livestream, $995 for individuals attending live and $795 per person for teams attending live
The Product Marketing Summit will bring leading professionals who work at the intersection of product marketing and sales to cities across the US throughout 2025 (see February’s listings for more information).
*Rates will rise on February 21
Sales Enablement Summit (June 4 – 5, 11 – 12)
Where: Atlanta (June 4 – 5), Seattle (June 11 – 12)
Cost: Prices start at $299 per person for the livestream, $995 for individuals attending live and $795 per person for teams attending live*
The Sales Enablement Summit brings world leaders in sales enablement to different cities across the US throughout 2025 (see February’s listings for more information).
*Rates will rise on February 21
Outreach Unleash (June 9 – 11)
Where: Hollywood, Florida
Cost: Prices start at $899*
This conference, aimed at sales and revenue teams, will have over 60 breakout sessions covering topics like integrating AI and taking advantage of go-to-market (GTM) strategies. There are tracks for admins, sellers, sales leaders and executives.
*Rates will rise on January 1
July 2025
DigiMarCon America 2025 (July 17 – 18)
Where: Washington, DC and virtual
Cost: $147 for virtual attendees, starts at $547 for in-person attendees*
Digital marketing is, unsurprisingly, this event’s focus, but there’s plenty for sales professionals to learn. The 2025 agenda isn’t posted yet, but past events covered smarketing, customer experience, big data, personalization, privacy and sales automation.
*Prices increase on May 10
August 2025
National Sales Network Conference 2025 (August 5 – 8)
Where: Las Vegas, Nevada
Cost: Early bird pricing is $399–$599*
This event is still in the planning stages, but it promises 60 companies recruiting at a sales and marketing career fair and 30 workshops led by industry experts. The planned keynote speakers are Van Jones, Daymond John and Shannon Sharpe.
*Prices increase on February 28
September 2025
Revenue Operations Summit (September 3 – 4)
Where: San Francisco, California
Cost: Prices start at $795 (per person) for groups of three or more, $995 for individuals
At this event, you’ll learn how to implement revenue operations strategies and align with your C-suite. The agenda is still in progress, but it promises attendees and speakers from senior management at companies like Meta, LinkedIn and Google.
Product Marketing Summit (September 3)
Where: San Francisco, California
Cost: Prices start at $299 for the livestream, $995 per person for teams attending live and $1,295 for individuals attending live
The Product Marketing Summit brings leading professionals who work at the intersection of product marketing and sales to cities across the US throughout 2025 (see February’s listings for more information).
Sales Enablement Summit (September 3 – 4)
Where: San Francisco, California
Cost: Prices start at $299 per person for the livestream, $995 for individuals attending live and $795 per person for teams attending live
The Sales Enablement Summit brings world leaders in sales enablement to different cities across the US throughout 2025 (see February’s listings for more information).
International Conference on Customer Relationship Management Models and Applications (ICCRMMA) 2025 (September 27 – 28)
Where: San Francisco, California
Cost: Starts at €250*
As one of the more research-focused conferences on our list, ICCRMMA 2025 will appeal to sales professionals interested in the science of customer relationship management (CRM). The event will feature academic scientists, researchers and research scholars sharing their experiences and findings on topics like B2B marketing, existing and new customer retention and customer behavior.
*Prices increase on August 26
October 2025
Product Marketing Summit (October 1 – 2)
Where: Boston, Massachusetts
Cost: Prices start at $299 for the livestream, $995 per person for teams attending live and $1,295 for individuals attending live
The Product Marketing Summit brings leading professionals who work at the intersection of product marketing and sales to cities across the US throughout 2025 (see February’s listings for more information).
Sales Enablement Summit (October 1 – 2)
Where: Boston, Massachusetts
Cost: Early bird prices start at $299 for the livestream, $795 per person for teams attending live and $895 for individuals attending live
The Sales Enablement Summit brings world leaders in sales enablement to different cities across the US throughout 2025 (see February’s listings for more information).
Sales Success Summit (October 13 – 14)
Where: Austin, Texas
Cost: $1,099*
While the agenda is still in progress, this conference for sales professionals is an offshoot of the Sales Success Stories podcast. It’s geared toward leaders in sales organizations who want to hone their skills.
*Prices increase on the first of each month until sold out
Final thoughts
Attending sales events is a great way to learn new skills, network with your industry’s best and break the year up to keep your team engaged.
If you’re new to sales events, pick one or two in a city nearby to test the waters. Based on the value you get from those, consider how far you’re ready and able to travel. Opening up to events in other states will give you access to the most relevant and inspiring speakers.
The events calendar evolves throughout the year, with organizers adding, amending and occasionally canceling shows. Late changes have been more common in recent years, so it’s worth revisiting your schedule regularly to stay current.
