Remote working and virtual meetings might be lasting legacies of COVID-19 but 2023 is set to have more in-person sales events than we’ve seen for some time.
These conferences, conventions and trade shows offer perfect environments for salespeople to hone skills, learn new tactics and meet industry peers.
Attending a sales event usually requires some planning, especially if you’re going as part of a team. You’ll sometimes need to arrange tickets, travel and accommodation months in advance to avoid disappointment
A US sales calendar will help you keep track of events happening across the country, so you can mark relevant dates and reschedule work tasks with plenty of notice.
In this article, we’ll explore the benefits of attending sales events and list the key occasions to include in your sales activity calendar for 2023. While the end of 2023 looks quiet right now, it’s likely we’ll see some new events added over the next few months so keep checking back.
Why attend sales events in 2023?
According to Pipedrive’s State of Sales Report 2020-2021, 53% of respondents say they develop their sales skills on the job. However, consumer preferences and marketing technologies are constantly evolving and your sales strategies need to change with them. That’s where sales conferences come in.
It’s easy to dismiss sales events as an avoidable business expense, especially when budgets are tight, but they can benefit your business in various ways.
Choose the right ones and you and your team can:
Develop sales abilities in an informal, relaxed environment. Sales courses and books are useful training tools but they don’t suit all learning styles. The buzz and excitement of an event, where there’s likely to be plenty of different activities on offer, will keep some reps more engaged.
Compare strategies and performance with industry peers. While salespeople often spend time with prospects, customers and colleagues, they rarely interact with others from their field. At sales events, they can gain fresh perspectives on daily challenges and compare tactics with other reps and managers.
Make useful contacts. Sales events don’t just draw salespeople. Attendees can also meet marketers, business owners, executives and other revenue professionals who could be useful to future deals and hiring efforts.
Build rapport with teammates. Events are an opportunity for team members to step away from their daily duties to spend time with their colleagues, learning how others work and reminding themselves they’re part of a bigger machine. Even away from the event, reps can bond during downtime in a new city before returning to work refreshed.
While sales events bring all these benefits and more, attending every event on our list is unlikely to be a productive use of time and budget. Use the links and descriptions to find the events most relevant to your organization and share your calendar with the team to gauge interest.
Note: While all our event information is correct at the time of publishing, sales calendar events may be modified or postponed. Always check the latest travel and conference information before making any arrangements.
Never forget another key date with this 2023 US sales calendar
January 2023
D2DCON 6 (19th – 21st)
Where: Salt Lake City, Utah
Cost: Prices start at $749* (with discounts for group bookings)
The sixth D2DCON is among the first major sales events of 2023. It focuses on door-to-door sales, with industry leaders and other relevant figures imparting their leadership, recruitment and sales insight via in-person workshops.
*Rates are set to rise on January 16th
February 2023
Product Marketing Summit (15th – 16th)
Where: Austin, Texas (and other locations throughout 2023)
Cost: Prices start at $895 (per person) for groups of three or more, $1,095 for individuals
The first Product Marketing Summit of the year brings together industry experts from brands like AWS, Atlassian and LinkedIn to share their best practices. Talks and workshops will cover topics like sales enablement, cross-functional collaboration and go-to-market strategies.
Sales Enablement Summit (16th – 17th)
Where: Austin, Texas (and other locations throughout 2023)
Cost: Prices start at $895 (per person) for groups of three or more, $1,095 for individuals
Sales enablement leaders from across the world will share their successes, experiences and challenges at 2023’s first Sales Enablement Summit in Austin. The organizer hosts events across the US throughout the year, each involving insightful talks and interactive sessions on topics like coaching, ownership and sales technology.
B2B Marketing Exchange (Feb 27th – March 1st)
Where: Scottsdale, Arizona
Cost: Prices start at $1,495 (with discounts for a group of 3 or more)
Despite its name, the B2B Marketing Exchange slots nicely into the 2023 sales calendar, with plenty of keynotes, breakouts and workshops that’ll benefit both sales leaders and reps.
Sessions on brand positioning, market differentiation and sales enablement will teach you the latest tactics and technologies you should be using to strengthen customer relationships.They’ll also help you collaborate more effectively with your company’s marketers.
March 2023
2023 Sandler Summit (14th – 18th)
Where: Orlando, Florida
Cost: $1,150*
The Sandler Summit is a hybrid event combining sales and leadership, with a target audience of sales professionals, managers, business leaders and executives. You’ll share ideas and network with the best in your field before leaving with new tactics and strategies you can use to strengthen your company’s sales processes.
*Rates are set to rise on Jan 7th
Product Marketing Summit (15th – 16th)
Where: New York City, New York
Cost: Prices start at $895 (per person) for groups of three or more, $1,095 for individuals
The Product Marketing Summit brings leading professionals who work at the intersection of product marketing and sales to cities across the US throughout 2023 (see February’s listings for more information).
Sales Enablement Summit (16th – 17th)
Where: New York City, New York
Cost: Prices start at $895 (per person) for groups of three or more, $1,095 for individuals
The Sales Enablement Summit brings world leaders in sales enablement to different cities across the US throughout 2023 (see February’s listings for more information).
Sales Innovation Expo 2022 (21st – 22nd)
Where: Los Angeles, California
Cost: Free with registration
The Sales Innovation Expo invites industry experts and attendees to discuss the latest and impending advances in sales. Along with the usual keynotes, there will be panel sessions, innovation awards and hands-on learning sessions, giving you practical knowledge to apply to your own sales strategies.
National Conference in Sales Management (NCSM) (29th – 31st)
Where: Norfolk, Virginia
Cost: TBC
The National Conference in Sales Management (NCSM) is an annual gathering of scholars, instructors and practitioners interested in professional selling and sales management research and development. There are competitive papers, awards (with cash prizes) and networking opportunities.
April 2023
Sales Enablement Summit (5th – 6th)
Where: Denver, Colorado
Cost: Prices start at $795 (per person) for groups of three or more, $895 for individuals
The Sales Enablement Summit brings world leaders in sales enablement to different cities across the US throughout 2023 (see February’s listings for more information).
Product Marketing Summit (5th – 6th)
Where: Denver, Colorado
Cost: Prices start at $795 (per person) for groups of three or more, $895 for individuals
The Product Marketing Summit brings leading professionals who work at the intersection of product marketing and sales to cities across the US throughout 2023 (see February’s listings for more information).
DigitalNow Revenue Summit (18th – 20th)
Where: Chicago, Illinois
Cost: Prices start at $995*
As its name suggests, the DigitalNow Revenue Summit focuses on selling in digital-first environments. It targets revenue professionals of all kinds, so as well as other inside, field and digital salespeople, you’ll meet and learn from attendees who work in marketing, enablement and customer success.
There’s a packed agenda with seven unique learning tracks to follow, each focusing on a different sales or retention challenge.
*Rates are set to rise on December 31st
May 2023
Gartner CSO & Sales Leader Conference (16th – 17th)
Where: Las Vegas, Nevada
Cost: $3,350, rising to $3,800 on March 18th
Gartner’s conference explores the key challenges facing sales leaders in 2023, with learning tracks on topics such as reinventing sales strategies, revenue technology and driving change in go-to-market teams. Expect the presence of some Gartner-endorsed tech providers.
Sales Enablement Summit (24th – 25th)
Where: Las Vegas, Nevada
Cost: Prices start at $795 (per person) for groups of three or more, $895 for individuals
The Sales Enablement Summit brings world leaders in sales enablement to different cities across the US throughout 2023 (see February’s listings for more information).
Product Marketing Summit (24th – 25th)
Where: Las Vegas, Nevada
Cost: Prices start at $795 (per person) for groups of three or more, $895 for individuals
The Product Marketing Summit brings leading professionals who work at the intersection of product marketing and sales to cities across the US throughout 2023 (see February’s listings for more information).
June 2023
Forrester B2B Summit North America (5th – 7th)
Where: Austin, Texas
Cost: Prices start at $3,395 for Forrester clients, $3,595 for non-clients*
Forrester expects 2023 to be an exciting (if bumpy) year for business-to-business (B2B) sales and marketing professionals. Its B2B summit aims to help you capitalize and get ahead of your competitors, with opportunities to explore new technological innovations, groundbreaking research and real-world case studies.
*Rates are set to rise on February 11th
Sales Enablement Summit (14th – 15th)
Where: Seattle, Washington
Cost: Prices start at $795 (per person) for groups of three or more, $895 for individuals
The Sales Enablement Summit brings world leaders in sales enablement to different cities across the US throughout 2023 (see February’s listings for more information).
Product Marketing Summit (14th – 15th)
Where: Seattle, Washington
Cost: Prices start at $795 (per person) for groups of three or more, $895 for individuals
The Product Marketing Summit brings leading professionals who work at the intersection of product marketing and sales to cities across the US throughout 2023 (see February’s listings for more information).
July 2023
DigiMarCon America 2023 (6th – 7th)
Where: Online (live and on-demand)
Cost: $147
Digital marketing is unsurprisingly this event’s focus but there’s plenty for sales professionals to learn, too. Given that it’s online and relatively inexpensive, it could be one for your sales team to attend. Among the sales-relevant topics that speakers will cover are smarketing, customer experience, data science and big data, personalization, privacy and sales automation.
Never forget another key date with this 2023 US sales calendar
August 2023
The PreSales Conference (8th – 10th, subject to change)
Where: Bay Area (exact location TBC), California
Cost: TBC
Details on PreSales Collective’s inaugural PreSales Conference are limited at the time of writing but organizers promise two full days of content with plenty of opportunities for networking, professional development and fun with other sales professionals – all with an emphasis on the presales process.
September 2023
Revenue Operations Summit (6th – 7th)
Where: San Francisco, California
Cost: Prices start at $795 (per person) for groups of three or more, $895 for individuals
The Sales Enablement Summit brings world leaders in sales enablement to different cities across the US throughout 2023 (see February’s listings for more information).
Product Marketing Summit (13th – 14th)
Where: San Francisco, California
Cost: Prices start at $795 (per person) for groups of three or more, $895 for individuals
The Product Marketing Summit brings leading professionals who work at the intersection of product marketing and sales to cities across the US throughout 2023 (see February’s listings for more information).
SAM Rainmaker '23 (19th)
Where: Atlanta, Georgia
Cost: TBC
SAM Rainmaker unites salespeople, marketers and small business owners to discuss shared innovations, strategies and challenges. It aims to equip you with connections and actionable tools that’ll help you inspire your colleagues and transform your organization. Taking place in Midtown Atlanta, it claims to be “the only national sales and marketing event exclusively for practitioners by practitioners.”
International Conference on Customer Relationship Management Models and Applications (ICCRMMA) 2023 (27th – 28th)
Where: San Francisco, California
Cost: €250
Being one of the more research-focused conferences on our list, ICCRMMA 2023 will appeal to sales professionals who are interested in the science of customer relationship management (CRM). The event sees academic scientists, researchers and research scholars share their experiences and findings on all aspects of CRM models and applications.
Research papers up for discussion this year include:
Evaluating Factors Influencing Information Quality in Large Firms
Gamification as a Tool for Influencing Customers' Behaviour
Application of Customer Relationship Management Systems in Business: Challenges and Opportunities
October 2023
Sales Development Excellence (26th)
Where: Online (live and on-demand)
Cost: Free attendance
Sales Development Excellence is a virtual sales conference for all sales professionals, leaders and enthusiasts who want to explore the latest key aspects of sales development mastery. This event is perfect for those wanting to attend expert panel discussions, masterclasses and hands-on workshops on crucial sales topics – all from the comfort of their home or office.
Final thoughts
Attending sales events is a great way to pick up new skills, network with your industry’s best and break the year up to keep your team engaged.
If you’re new to sales events, start by picking one or two in a city nearby to test the waters. Based on the value you get from those, consider how far you’re ready and able to travel. Opening yourself up to events in other states will give you access to the most relevant and inspiring speakers.
The events calendar evolves throughout the year, with organizers adding, amending and occasionally canceling shows. Late changes have been more common in recent years so it’s well worth revisiting your schedule regularly to stay up to date.
