What is a sales funnel (video)?
Watch our sales funnel video to learn about sales funnels, which are a visual representation of the journey from your prospect’s first contact with you until they complete a purchase, and how to push leads through your funnel. All your qualified leads start at the widest point of the funnel, which narrows as unsuitable leads go cold and drop out.
The funnel can be sorted into three parts: top, middle and bottom. You can use content to engage suitable leads and drive them from one part of your funnel to the next.
At the top is the awareness and discovery stage. At this stage, the prospect is identifying a challenge they face. They may not know the problem, only the symptoms. Create insightful blogs and digestible videos to help them define and discuss their challenges, guiding them toward a potential solution. By using video marketing, sales funnels you set up can be more impactful, as engaging visual content will play a pivotal role in nurturing leads.
In the middle is the researching solution stage. The prospect’s diving deeper into the problem. They might not necessarily be evaluating specific companies and their products as solutions. Instead, they’re looking for the types of solutions available to them and deciding which is the right fit. Content such as in-depth guides, comparison style checklists and case studies serve your leads best at this stage, facilitating their journey through the sales funnel.
At the bottom of the funnel is the stage where prospects make an educated purchasing decision. When they arrive here, prospects are ready to select the solution and most importantly, the provider. Help them see your solution as a fit for their problem with helpful content like FAQ pages, product feature videos, live demos and side-by-side competitive analysis. An effective content strategy is crucial when deploying an effective sales funnel.
This is just an introductory sales funnel video, showing how you can use content at each stage to cultivate a potent prospect-to-customer journey. To find out more and to see a breakdown of real examples, click on the link at the end of this video and article.
