How AppAgent doubled its team while using Pipedrive
AppAgent is an agency that provides creative and marketing services to companies that develop mobile apps and games, either as their whole offering or as part of it.
Focusing on a strategic approach, AppAgent provides everything that its clients need for app growth, drilling down to the core fundamentals, such as the client’s main USP, the way their users engage with the app and the main motivations behind their use of the app.
- Industry: Agency
- Location: The Czech Republic
- Key feature: Automations
2x
Doubled the number of employees from 15 to 30
5
Apps that are integrated with Pipedrive
The problem AppAgent faced
Before implementing Pipedrive, AppAgent lacked three key assets.
A centralized database to house all its contact and deal information, which was instead siloed and duplicated across the system, leading to conflicts.
A clear sales pipeline, so AppAgent couldn’t monitor its clients’ progress through the deal process, meaning that it was unclear how many deals were in the pipeline at any one time.
Reporting features, meaning that very few insights were pulled from the sales process.
Nenad StevanovicBusiness Development Manager, AppAgent
How Pipedrive provides a solution
Since AppAgent adopted Pipedrive two years ago, the company has grown with the software, having found that many pain points eased thanks to Pipedrive’s features.
With a cloud-based centralized contact and deal database, Pipedrive has brought continuity to AppAgent’s data, providing a single source of truth that eliminates siloing of important information and potential data conflicts.
The intuitive sales pipeline allows AppAgent to see exactly where every deal is in the funnel, making it much easier to monitor deals as they progress through each pipeline stage.
It also enables better data analysis, with reports offering insights into KPIs such as total pipeline value, as well as highlighting recent trends in client behavior.
Pipedrive also automates activity reminders so that opportunities to follow up with clients and receive feedback are never missed.
Nenad StevanovicBusiness Development Manager, AppAgent
AppAgent’s unique way of using Pipedrive
Business Development Manager Nenad Stevanovic has improved AppAgent’s sales workflow with the help of Pipedrive features including email templates, activity scheduling and automations.
AppAgent’s software stack is also fully integrated, so he can manage everything in one place.
The key tools that the team has integrated Pipedrive with include:
Gravity Forms to capture lead data from its website and integrations
Dealbot for Slack to enable easy team communication
Surfe to keep contact email addresses up to date using LinkedIn
Nenad has also synced Pipedrive with other tools to better manage automations and leads.
Nenad StevanovicBusiness Development Manager, AppAgent