How Eye Hospital Denmark improved their patient service

The challenge

As one of the oldest and largest private eye hospitals in Denmark, Eye Hospital Denmark (Øjenhospitalet Danmark) manages the records of many patients, some of whom need frequent appointments and others who need just one. With such a large customer base, they kept missing opportunities to grow and nurture it with sales and marketing.

They needed a CRM system that would help them work smarter and provide better service to their patients.

The solution

To streamline their sales activities, Eye Hospital Denmark selected Pipedrive.

The team is still reliant on a secure patient journal system to manage a lot of customer data. Thankfully, Pipedrive allows them to centralize all information about each patient and provides the tools so that each employee can obtain access to relevant information when they need it.

And it’s not just the integration with their existing systems that has had a benefit to Kristian and his team’s ability to manage customer relationships.

Kristian and his team are constantly finding new ways to simplify the many repetitive manual procedures needed in the hospital’s day-to-day operations. Automations open an exciting array of opportunities to streamline these processes.

Kristian also says that Pipedrive’s features are very useful when it comes to following up with customers and changing ownership of deals between team members. The team members have hooked up all their email accounts to Pipedrive, giving them access to loads of new features.