How JuiceBar manages exceptional demand
US based JuiceBar is a full-service provider for electric vehicle (EV) charging stations, manufacturing charging stations for businesses and property owners, and advising customers on the right EV charging solution for them.
- Industry: Technology
- Location: US
- Key feature: LeadBooster
At the height of demand for their products, JuiceBar relies on Pipedrive and add-ons, like LeadBooster, to manage inbound sales opportunities, identify the hottest leads and automate their workflow.
17
JuiceBar has grown from 7 to 17 active users in just 18 months
50
Their sales cycle has been cut in half
2x
JuiceBar has doubled their web traffic to lead conversion rate
The challenge
Before moving to Pipedrive, JuiceBar was using Salesforce. Shortly after joining the company, Director of Growth, Jackson Haskell (who had used Pipedrive before) realized that it made more sense for the company to migrate their CRM to Pipedrive.
According to Jackson, the company was facing several challenges:
- Poor user data hygiene
- Complicated data manipulation and reporting
- A lack of integrations and constant manual reconciliation
“This all resulted in bad insights into our business, so a CRM set up for growth/success was non-negotiable,” says Jackson.
The solution
After a fast and easy migration process from Salesforce to Pipedrive, the JuiceBar sales team was better able to maintain accurate and up-to-date data on their CRM.
JuiceBar is using Pipedrive’s custom fields and important fields (available to users in the Advanced tier and above) to enrich their data even further, constantly working to find the best data points for their needs.
This has helped them to refine exactly which leads they should be targeting and how to target them.
Another feature available to the Advanced tier and above is the ability to add automations in Pipedrive.
Jackson HaskellDirector of Growth
Jackson HaskellDirector of Growth
Automation and integrations
The company has also been using integrations to supplement the wide array of features available on Advanced.
Livestorm and Zapier are two of the integrations Jackson is most enthusiastic about.
Meanwhile, JuiceBar’s team is using the LeadBooster add-on, which includes tools like Chatbot, Live Chat and Web Forms, to manage leads. Using these tools on their website has enabled them to generate and qualify more leads and narrow their focus on the best prospects coming into their funnel.
The results
Pipedrive, the LeadBooster add-on and the key tools JuiceBar has integrated with the CRM are helping JuiceBar to manage the exceptional demand for their products and services.
Jackson HaskellDirector of Growth