How Mybanker tripled its sales team
Based in Denmark, Mybanker is an online platform that helps people find the right bank.
- Industry: Financial Services
- Location: Denmark
- Integration: Plecto
Using a direct app integration between Pipedrive and Plecto, Mybanker was able to triple the size of its sales team in just six months.
3x
The size Mybanker’s sales team grew
6
Number of months it took Mybanker to grow the team
5000
The number of quotation requests they field monthly
The challenge
Before Pipedrive, Mybanker’s sales team connected Plecto dashboards with their manual database. Plecto offers a range of customizable dashboards to visualize real-time KPIs, which Mybanker’s team needed to keep their performance data transparent and accessible. Plecto enabled Mybanker to make data-driven decisions and increase motivation and engagement in their teams.
However, as they were using spreadsheets to track customer relations, Mybanker was struggling to monitor the finer details and had to rely on individual knowledge. Not using a strong CRM system made it hard for executives to follow how deals were moving along.
Jesper JakobsenBusiness Strategy Manager, Mybanker
Jesper JakobsenBusiness Strategy Manager, Mybanker
The solution
Thanks to a direct app integration between Plecto and Pipedrive, the team was able to get a broad and detailed picture of their key stats. Mybanker’s sales team used Pipedrive to map out their workflow and get organized. With Plecto, they were able to easily visualize the data from Pipedrive and make sure that motivation and engagement were high.
In order to identify which opportunities were worth pursuing, Mybanker established routine workflows and sales processes to prioritize their activities. One of the ways this was achieved was by using custom fields in Pipedrive to establish a tier system that could provide a subjective evaluation of each lead’s value.
In addition to optimizing their use of time, having a clearly defined sales method has also helped Mybanker triple its sales team in just half a year.
The results
In order to take full advantage of opportunities with new and existing partners, Mybanker’s sales team divides these responsibilities into two customized pipelines in Pipedrive.
Based on their own experience and research that shows that returning customers spend more with a company over time, Mybanker believes in approaching existing customers for new forms of partnerships with as much effort as they reach out to new ones.
Jesper JakobsenBusiness Strategy Manager, Mybanker