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How Pipedrive helps Wilderness International raise funds to protect rainforests and biodiversity

Based in Germany, nonprofit Wilderness International operates alongside sister organizations in Peru and Canada. Together, they are dedicated to preserving areas of endangered wilderness.

With the help of donations, the organization buys primary rainforest areas to preserve their intact ecosystems in the long term. Not only does this protect the biodiversity of the rainforest, but also preserves its function as an enormous CO2 reservoir.

Thanks to Pipedrive, Wilderness International can onboard new donors and partners faster and provide them with more efficient and qualitative support.

  • Industry: Nonprofit
  • Location: Germany
  • Key features: Pipeline management, Automations, integrations, email and calendar sync, Smart Docs (with e-signatures)
Wilderness International Case Study

30%

More donations have been generated since the introduction of Pipedrive

2x

More partners can be looked after in the same amount of time

4

Pipelines are used by the company to map the entire customer journey

How Pipedrive helped Wilderness see the wood for the trees

Wilderness International are in a race against time to preserve biodiversity habitats, but the company was being slowed down by confusing Excel spreadsheets and a lack of structure in donor management.

It quickly became apparent they needed a more comprehensive CRM. The organization tested several systems and finally found the perfect solution in Pipedrive.

Additionally, the team had no shortage of leads because, with Pipedrive’s LeadBooster, they had a powerful tool on hand to keep the funnel full at all times.

LeadBooster helps teams capture new inquiries directly from their website and bring them straight into the CRM. This makes it easy to engage visitors, collect the right details and make sure every potential lead enters the pipeline without manual effort.

After the introduction of Pipedrive, the foundation’s team was able to perform at its best. Not only did collaboration suddenly become much easier, but routine tasks and entire workflows could be automated.

Wilderness uses Pipedrive’s native email and calendar sync to keep communication and scheduling fully connected to the CRM, so every interaction is automatically stored in the right place. Smart Docs builds on this by handling document creation, tracking and e-signatures directly within Pipedrive.

At some point, we couldn’t see the wood for the trees. The customer journey was tracked across multiple platforms, making it difficult to work across teams. There was a lack of transparency: Which lead was where in the customer journey? Who had made the first contact?
With Pipedrive, we were finally able to bundle our data in one place and track exactly who was where in the pipeline. Now we can concentrate again on what really matters: getting people excited about protecting functioning ecosystems together with our partners.
The sync between our calendar and emails makes everything so much more transparent for the team. It’s the everyday situations where it really matters. If I go on vacation and a colleague needs to step in, they can see all the emails I’ve exchanged in the past weeks and immediately understand the context. We no longer need those tremendous handover documents you try to write before taking time off – and always end up missing something. It’s made a big difference in transparency.
The Smart Docs feature has also sped up our external communication with partners. The use of e-signatures is a real time-saver.
VS

Vincent SchöningInternational Cooperation Manager, Wilderness International

Thanks to Pipedrive, we no longer waste time trying to bring order to the chaos, but can seamlessly pick up where we left off with negotiations or the evolution of a partnership. This allows us to manage twice as many partnerships as before we started using Pipedrive. With the CRM, one team member can do the work of two – in the same amount of time!
This brings us closer to our partners and generates more donations than ever before. Pipedrive also enables us to target larger collaborations so we can save large forest areas from deforestation more quickly.
Over time, the desire to achieve even more with the software grew. That’s why we turned to PD Experts. Bernd Auer and his team helped us with a lot of expertise and best practices from other NGOs to put everything on a healthy footing, showing us many practical features we still needed to learn. We continue working closely with PD Experts to ensure we are always a frontrunner.
Bernd even came with us to the forest in Peru to get a look behind the scenes and get to know us. We very much welcomed this because transparency is very important to us. That’s why, if possible, we try to take donors and partners with us into the forest.
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Vincent SchöningInternational Cooperation Manager, Wilderness International

Why Wilderness International are on firm ground with Pipedrive

Within a very short time, processes were streamlined, workflows were automated and the sales process was on the road to success.

The employees invested the time they gained into the pipeline and actively forged more deals. The foundation has recorded 30% more donations since the Pipedrive implementation.

Always by Wilderness International’s side was PD Experts, a Pipedrive partner company that supported the nonprofit on its journey.

Pipedrive features used

Pipeline Management
Pipeline management

Individual pipelines visualize the phases of the customer journey

Automations
Automations

Automations eliminates routine tasks, freeing up time for productivity

Smart Docs
Smart Docs (with e-signatures)

Agreements and documents are created and signed directly in Pipedrive

Sync
Email and calendar sync

These tools ensure the whole team has full context at any time

Leadbooster
LeadBooster

The foundation found Pipedrive’s LeadBooster feature excellent for lead generation

File storage
File and storage integrations (Google Drive)

Centralized documents, maps and partner materials make collaboration faster and eliminate disconnected storage

Wilderness International Duo © Lukas Dürnegger.

© Lukas Dürnegger

Final thoughts

Pipedrive has provided the structure Wilderness International needed to manage communication and develop partnerships with greater ease and clarity. With a reliable CRM in place, the team can focus fully on its mission to protect endangered wilderness areas.

I hear Pipedrive is a company that genuinely takes sustainability and social and environmental impact seriously. As a nonprofit, we’re always looking for strong partners and brands that share our values. We’re proud to work with Pipedrive, as they understand our mission to protect the last remaining pockets of wilderness on the planet.
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Vincent SchöningInternational Cooperation Manager, Wilderness International

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