New York, December 3, 2024 – Pipedrive, the easy and effective CRM for small businesses, today announced it has been shortlisted for the Modern Retail Awards 2024 in the Best Use of AI category. This recognition underscores Pipedrive’s innovative use of artificial intelligence (AI) to empower small businesses and enhance customer relationship management.
"Being shortlisted for the Modern Retail Awards in the Best Use of AI category is a testament to our commitment to innovation and highlights the transformative impact CRM and AI can have on how retail businesses connect with their customers. Retail companies are operating in an increasingly competitive landscape where personalization and efficiency are paramount. Pipedrive's AI suite, including our latest addition, Pulse, is designed to empower these businesses with tools that enable smarter decision-making, streamline customer interactions, and ultimately drive better sales outcomes. This recognition motivates us to continue pushing the boundaries of what AI can achieve in the CRM space, and we couldn’t be more excited about what the future holds for Pipedrive customers in the coming year," said Viktoria Ruubel, CPO at Pipedrive.
The shortlisting highlights Pipedrive’s cutting-edge AI suite, a range of five smart AI features that help save time, improve performance and make smarter decisions for managing the sales workflow. Built on the success of its AI suite, Pipedrive’s latest AI-powered tool, Pulse, is designed to streamline prospecting workflows while prioritizing the most promising deals.
The shortlisting follows Pipedrive’s recent whitepapers on the usage of AI by small businesses. While text and content creation continues to be king, increased productivity is reported as their primary motivation for adopting AI. At the same time, AI adoption typically falls into three stages, most companies do not move beyond the initial use cases, content creation and content summarization, suggesting that leveraging the technology for more complex or sensitive issues is not easy. As AI continues to advance, Pipedrive is dedicated to creating solutions tailored to the distinct needs of businesses across all sizes, empowering them to stay competitive and lead in today’s dynamic market. Please find Pipedrive’s whitepapers, State of AI in business and State of AI in sales, here.
The Modern Retail Awards recognize the companies and campaigns modernizing retail in the digital age. For this year’s Modern Retail Awards, the finalists emphasized authenticity and relatability through educational and experiential marketing and other community-centric initiatives. Compelling storytelling and strategic expansions into new product offerings also allowed brands and retailers to better connect with customers, leverage existing loyalty and drive growth. Check out the full shortlist of the Modern Retail Awards here.
About Pipedrive
Founded in 2010, Pipedrive is the easy and effective sales CRM that drives small business growth. Today, Pipedrive is used by revenue teams at more than 100,000 companies worldwide. Pipedrive is headquartered in New York and has offices across Europe and the US. The company is backed by majority holder Vista Equity Partners, and Bessemer Venture Partners, Insight Partners, Atomico, and DTCP. Learn more at www.pipedrive.com.
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