New York, June 13, 2024 – Pipedrive, the easy and effective sales CRM for small businesses, today announced the appointment of Viktoria Ruubel as Chief Product Officer (CPO), further strengthening its executive leadership team.
“We are delighted to welcome Viktoria, whose extensive knowledge, skills, and experience will be invaluable in driving our growth and innovation. Viktoria's deep expertise in product leadership and her success in launching and scaling products in new markets will be key in advancing our product strategy,” said Dominic Allon, CEO of Pipedrive. “With her leadership, we are well-positioned to deliver exceptional value to our customers and accelerate our growth trajectory.”
Viktoria Ruubel brings over 20 years of experience leading global products and teams at fast-growing scale-ups and tech innovators. Her career includes leadership roles at Meta, where she was a Director of Partnership for EMEA, as well as at Skype, Intuit, IPF Group, and other companies, where she contributed to their growth by leading product and partnerships teams, expanding product portfolios, and launching new markets. In her most recent role as Managing Director of Digital Identity at Veriff, Viktoria led new ventures to drive business growth and diversify revenue streams.
“I'm absolutely thrilled to join the Pipedrive team. Their dedication to building a top-tier product shines through in every piece of customer feedback. The product speaks for itself—it’s intuitive, powerful, and trusted by over 100,000 customers who rely on it to streamline their sales processes. I’m excited to contribute my experience in product-led strategic growth and work alongside this talented and passionate team to continue evolving Pipedrive into a market-leading sales platform that enables our customers to maximize their potential and achieve success,” commented Ruubel.
This news comes on the heels of the recently launched Pipedrive AI, a suite of GenAI-powered tools aimed at helping small businesses grow. Powered by OpenAI and internally developed AI software engines, the new suite of five tools seeks to take the manual work out of sales, simplify communication, and effortlessly close more deals, saving time, improving performance, and helping over 100,000 customers make smarter decisions for managing the sales workflow.
About Pipedrive
Founded in 2010, Pipedrive is the easy and effective sales CRM that drives small business growth. Today, Pipedrive is used by revenue teams at more than 100,000 companies worldwide. Pipedrive is headquartered in New York and has offices across Europe and the US. The company is backed by majority holder Vista Equity Partners, and Bessemer Venture Partners, Insight Partners, Atomico, and DTCP. Learn more at www.pipedrive.com.
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