Pipeline marketing
Transform your growth strategy with pipeline marketing
Even the best marketing campaigns won’t deliver if sales teams can’t manage their pipeline.
Pipeline marketing works to align sales and marketing teams and improve conversions in each phase of the sales cycle.
Build flawless sales and marketing funnels at a lower cost per sale with pipeline marketing.
Full access. No credit card required.
Pipeline marketing features
A pipeline marketing strategy addresses the entire buyer journey to improve lead conversion and create loyal customers. Move from conversations to conversions and support upselling with a complete view of your pipeline.
What to look for in a pipeline marketing solution
Many factors contribute to a lead’s decision to buy. Breaking your sales process down into pipeline stages lets you analyze what’s working, what’s not and where you can improve.
A pipeline marketing solution goes beyond lead generation, tying revenue generation to lead sources.
Look for a pipeline marketing tool that’s:
Collaborative: The right solution enables all marketing and sales team members to view, track and analyze pipeline data and work toward shared goals.
Customizable: Your product is unique and so is your sales process. Create your pipeline phases, add custom fields or adapt one of Pipedrive’s various templates.
Metrics-driven: Look for software with a visual dashboard to communicate your key metrics.
Boost sales performance with customizable reporting
You need a clear picture of what’s working and what’s not to support strong decision-making and optimize your sales process.
Pipeline marketing offers visibility into which activities give you the greatest return.
Use real-time CRM report metrics – including open rate, click rate, click-through rate and total/unique clicks – to discover which campaigns are winning your audience over.
Use automation to nurture and close more deals
Your salespeople are great at selling. Don’t slow them down with repetitive admin and follow-up tasks.
Boost productivity and conversion rates with automation that keeps your pipeline moving.
Use Automations to trigger events based on lead activity and marketing automation to enter leads and send segmented email drip campaigns.
Build effective email marketing systems with Campaigns
Toggling between email marketing software and a CRM takes time. Manage all your communications and subscriber data in one place with Campaigns by Pipedrive.
Campaigns lets you build beautiful, personalized email campaigns right within your Pipedrive account.
Craft effective designs and messaging with a simple email builder
Nurture prospects into leads and deals
Segment leads for personalized emails
Try the Campaigns add-on today
Equip your teams with Pipedrive integrations
Power up your pipeline marketing with integrations to help you collaborate, automate and sell
Klenty
Automate customer interactions with emails, calls and LinkedIn sequences based on deal stage and interactions. Get more replies and meetings booked with Pipedrive’s Klenty integration.
Google Analytics Connector
Track the source of each lead or deal in Pipedrive. Connect your website analytics to see which pages and content are driving revenue with Google Analytics Connector.
LeadBooster
Enhance your lead generation strategy with features focused on lead nurturing. Make the most of inbound marketing leads with Pipedrive’s LeadBooster add-on.
Facebook Messenger
Maximize productivity by unifying all conversations from your Facebook account in Pipedrive. Convert Messenger conversations into new leads or deals with Pipedrive’s Facebook Messenger integration.
Microsoft Teams
Get Pipedrive updates in Teams and schedule and join video meetings from Pipedrive. Keep your team ready to close that next big deal with Microsoft Teams.
Zapier
Automatically move data between Pipedrive and the other apps you use every day. Work faster and smarter by automating your tasks with our Zapier integration.
Campaigns
Campaigns by Pipedrive is a powerful marketing add-on that helps craft compelling email marketing campaigns and improve customer engagement.
Drag-and-drop email builder: Reduce the time it takes to create stunning emails with customizable templates and an intuitive email builder.
Targeted segmentation: Advanced segmentation and personalization options help you optimize your marketing messages and boost campaign performance.
Real-time insights: Use campaign reports and insights to find out what works and what doesn’t. Easily optimize your campaigns to improve engagement.
No more manual contact imports: Say goodbye to endless data imports and switch to an all-in-one solution.
How Trainify saves time and money with Campaigns by Pipedrive
Corporate education company Trainify wanted to switch from its bulky CRM. It needed an easy customer management solution that streamlined operations and provided data on email marketing campaigns.
Pipedrive’s user-friendly interface and Campaigns add-on helped Trainify save two hours per week in manual admin tasks and accelerate the preparation of email campaigns.
“Having CRM and email marketing in one tool has accelerated the preparation of campaigns, as there is no extra data export or import necessary.”
