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Lead routing software

Pair high-value leads with suitable reps

To maximize your deal closing rate, you need to make sure your best salespeople are talking to the right leads at the right time.

Lead routing software captures and passes leads to the best-matched sales reps based on geographic location, lead scoring and other crucial insights.

Pipedrive’s automatic assignment feature automatically sends new opportunities to the best-matched reps so they can follow up faster and increase conversion.

Full access. No credit card required.

lead capture
What to look for

What to look for in lead routing software

With so many lead distribution systems available, knowing which one is right for your sales force can be difficult.

To find the best lead distribution software for your business, prioritize these key features:

Distribute leads to the right reps with automatic assignment

Assigning leads to reps manually takes time and effort, while assigning leads to the wrong rep reduces your chances of closing the deal.

With Pipedrive’s automatic assignment feature, you can set up and prioritize distribution rules in Pipedrive.

Automatically qualify and assign leads and deals to specific teams or reps in your company.

Automate workflows to save time and reduce costs

The longer sales teams spend on repetitive admin tasks, the less time they have to build relationships.

Pipedrive’s automated lead routing software helps minimize manual work to increase productivity and boost your bottom line.

Nurture and score leads, schedule follow-up tasks and trigger personalized emails, all without lifting a finger. The Automations feature can help Pipedrive users on all tiers.

Workflow automation

Refine lead management processes with performance insights

Without access to accurate sales performance data, you’ll find yourself repeating the same lead management mistakes.

Custom dashboards and reports visually present your favorite metrics, helping you track your team’s sales performance.

Use Pipedrive’s Insights and reports to spot lead management bottlenecks and team vulnerabilities before they affect profit and identify the winning patterns worth repeating.

Allocate resources effectively with custom forecast reports

Unpredictable sales performance stops you from organizing your team effectively.

Clear, data-driven sales forecasts help you prioritize deals and allocate resources to meet your goals.

Scale hiring and investment alongside company growth, organize reps’ time in advance and prioritize deals that get you closer to your targets with Pipedrive’s sales forecasting feature.

Understand your audience with full buyer-journey visibility

Without a real-time view of your unique sales process, you won’t see when leads require attention or develop new needs.

Custom pipelines help you control complex sales processes. Add new stages and labels to deals to avoid missing opportunities.

Use Pipedrive’s visual interface to pinpoint why leads lose interest and direct reps’ attention to where it’s needed.

LeadBooster add-on

Get more leads with this powerful and easy-to-use lead generation toolset. In addition to Chatbot and Live Chat you can engage inbound leads with your Web Forms, or find outbound leads with Prospector. LeadBooster can be added to any Pipedrive CRM plan. This add-on includes:

Chatbot

Live Chat

Prospector

Web Forms

Chatbot

Live Chat

Prospector

Web Forms

Starting from

$32.50

per company per month, billed annually
or $39 per company per month, billed monthly

Build your lead routing software with third-party integrations

Enhance your lead routing software’s functionality with powerful apps, add-ons and integrations

Web Visitors

Identify organizations that engage with your content to uncover new inbound leads and get to know existing customers with the Web Visitors add-on

Campaigns

Craft personalized marketing content to nurture incoming leads and inspire buying decisions with Pipedrive Campaigns add-on

Trello

Enhance your CRM’s project management capabilities to organize your team and get more done with the Trello integration

Slack

Keep sales reps informed on leads’ buying decisions with instant notifications on wins, losses and other important updates using Dealbot for Slack

Zapier

Synchronize lead data across Pipedrive and thousands of other sales, marketing and communication apps with the Zapier integration

Plecto

Unite sales performance data inside custom dashboards in Pipedrive for easy, real-time analysis with the Plecto integration

How Key Search boosted workflow speed by 40% with Pipedrive’s automations features

Key Search found its applicant tracking system (ATS) slow to use and couldn’t customize data to suit its needs.

Since transitioning to Pipedrive, Key Search has implemented more than 100 workflow automations to increase productivity by more than 40%.

“When we made the switch to Pipedrive, the time saving was immediately there, and revenue is up due to increased productivity.”

Read the full case study

Key search case study

Lead routing software FAQs

Used by over 100,000 companies in 179 countries

In the forecast view, we look at what deals are due to close this month, next month just to make sure everyone is really honest about what they should be working on.

Carolyn PearsonFounder, Maiden Voyage

One of the favorite features within Pipedrive is the email integration. It pulls all of the clients details in, so that we don’t have to think about it.

Erin and DrewFounders, Pro Arts

As a business owner, my favorite feature in Pipedrive is the statistics and being able to look at the dashboard and use those metrics to help each individual on the team.

Lisa CoyleCEO, 360 Payments

Increase conversion rates and average deal size with Pipedrive lead routing software