What is a lead score CRM?

A lead score CRM helps sales leaders prioritize the best sales opportunities. Lead scoring is a method of ranking leads based on their likelihood to convert into sales. It’s used by many companies (especially in B2B) to make sure they’re focusing their efforts on the most promising deals.

What are the benefits of lead scoring software?

With lead scoring software you can understand which leads are most likely to convert into sales. Find out which customers are worth spending your time on and which ones to let go of. Collect and enrich lead contact information without manual data entry.

How can Pipedrive help me get an accurate lead score?

Pipedrive’s custom fields can help you set lead scoring criteria and determine which opportunities are a “high” or a “low” priority. For example, if contacts who fill out a specific form are considered “hot leads”, Pipedrive can help you prioritize them. Once contacts reach a certain threshold (e.g., 10 points accumulated through a series of actions), they’re automatically designated as high-priority leads and assigned to a rep within your CRM.

Score CRM

Improve qualification and close rate with lead scoring

Your leads are as diverse as your prospects. To convert them into deals, you need to tailor your actions and address their needs.

Lead scoring software qualifies and categorizes leads based on key attributes so you can take the right actions to engage them.

Use Pipedrive’s custom fields and automatic lead assignment features to capture, segment and prioritize your prospects according to your unique business needs.

14-day trial. Zero cost. Full access. No credit card required.

4.5/5

4.2/5

4.3/5

4.5/5

4.7/5

Manage and score leads with these CRM platform features

Get instant contact info

Instantly retrieve web data about each contact to collect valuable information and save time

Automate admin tasks

Spend more time on priority tasks with automatic email triggers, deal stage updates and more

Prioritize leads

Meet your leads wherever they are in the buying cycle with customizable contact list labeling

See your entire sales process

Unlock an overview of your pipeline at a glance, track deals and eliminate hurdles early on

Manage leads effectively

Make the most of every lead opportunity to boost momentum and conversion rates

Notify team members

Empower team members to strike while the lead is hot with real-time activity notifications

What to look for in lead score CRM software?

The best CRM tool for lead scoring helps you qualify and prioritize prospects to turn them into customers.

Lead prioritization: Declutter your workspace with lead labeling and grouping in your Leads Inbox.
Pipeline visibility: Stay in control and track your process from lead generation to closing deals with total pipeline visibility.
Activity and goal management: Track progress and take calculated steps with granular activities and goals.
Sales automation: Reclaim time spent on admin and focus on high-yield activity with sales automation software.
Lead distribution: Automatically route new sales leads and prospects to the right person or team with lead distribution software.

Auto-fill crucial lead details

Essential information about your leads could be sitting somewhere like on LinkedIn – and this data blind spot could cost you the deal.

Collect all the information you need to pre-qualify leads and close every sale. Keep a single source of truth across data sources without manual data entry.

Auto-fill useful information pulled from around the web and get a better picture of your leads with Pipedrive’s Smart Contact Data.

Prioritize leads to pinpoint the hottest opportunities

Pursuing leads that aren’t ready to buy can prevent your team from hitting targets.

Prioritize your leads to pinpoint those further along the buyer journey, so you can strike while the iron is hot. Nurture contacts with longer sales cycles, giving your reps more time to champion your solution.

Pipedrive’s lead management features in the CRM and LeadBooster add-on help you double down on the hottest opportunities.

Gain a 360-degree view of your sales cycle

Lack of pipeline visibility makes it difficult to know when to increase deal volume or nurture what you’ve already got.

Catch bottlenecks before they get out of hand, spot prospects that need attention and assign deals to reps with granular views of your sales pipeline.

Seamlessly run your sales process with Pipedrive’s sales process management features.

Streamline lead scoring in your CRM system

Administrative tasks are essential to running your business but can take up hours of your sales teams’ valuable time.

Automating low-value admin tasks, like deal and task creation, allows you to focus on scoring leads and forging strong relationships with customers.

Pipedrive’s automation features enable you to auto-fill contact details, schedule follow-up reminders and send personalized emails without lifting a finger.

Integrations to supercharge your CRM’s lead scoring

Boost your lead score CRM’s functionality with powerful apps, add-ons and integrations

Web Visitors

Pin down which organizations engage with your content. Uncover new leads and get to know existing customers with the Web Visitors add-on.

Adinton

Get notified when hot leads return to your website so you can reach out or retarget them. Find out when leads are “ready to buy” with the Adinton integration.

Salespanel

Set up custom events, like button clicks and app engagement, to qualify more leads in less time. Sync lead scores to your Pipedrive contacts with the Salespanel integration.

GetQuanty

Identify qualified leads on all your sales channels, including your website, social networks and in email traffic. Harness real-time AI lead scoring technology with the GetQuanty integration.

LeadBooster add-on

Get more leads with this powerful and easy-to-use lead generation toolset. In addition to Chatbot and Live Chat you can engage inbound leads with your Web Forms, or find outbound leads with Prospector. LeadBooster can be added to any Pipedrive CRM plan. This add-on includes:

Chatbot

Live Chat

Prospector

Web Forms

Chatbot

Live Chat

Prospector

Web Forms

Starting from

$32.50

per company per month, billed annually
or $39 per company per month, billed monthly

Learn more

How SurfaWhile tripled its leads and cut costs with Pipedrive

Surf holiday company SurfaWhile relied on spreadsheets to manage sales. The company needed a system to help generate inbound leads while streamlining current workflows.

Pipedrive helped SurfaWhile unify its processes, while the LeadBooster add-on allowed the company to generate almost three times more leads.

“Pipedrive mainly has the huge advantage of working in a very centralized way – we can integrate almost the entire sales and marketing process into one system.”

Read the full case study

Lead score CRM FAQs

Pipedrive’s custom fields can help you set lead scoring criteria and determine which opportunities are a “high” or a “low” priority.

For example, if contacts who fill out a specific form are considered “hot leads”, Pipedrive can help you prioritize them.

Once contacts reach a certain threshold (e.g., 10 points accumulated through a series of actions), they’re automatically designated as high-priority leads and assigned to a rep within your CRM.

Used by over 100,000 companies in 179 countries

In the forecast view, we look at what deals are due to close this month, next month just to make sure everyone is really honest about what they should be working on.

Carolyn PearsonFounder, Maiden Voyage

One of the favorite features within Pipedrive is the email integration. It pulls all of the clients details in, so that we don’t have to think about it.

Erin and DrewFounders, Pro Arts

As a business owner, my favorite feature in Pipedrive is the statistics and being able to look at the dashboard and use those metrics to help each individual on the team.

Lisa CoyleCEO, 360 Payments