"}},{"@type":"Question","name":"What is the role of CRM in sales?","acceptedAnswer":{"@type":"Answer","text":"
The role of CRM in sales is to assist in the process of guiding leads through a sales pipeline to become converted customers.
\nWith clear pipeline oversight and deal management features – as well as a contact database, data analytics, workflow automations and third-party integrations – CRMs help your reps save time, reduce errors and boost revenue.
Automotive salespeople can use CRM to understand their audience and how to sell to leads.
\nThe right CRM can also help them manage inventory and share relevant promotions with prospects.
CRM software helps realtors and real estate agents sell properties.
\nYou can organize and market open homes, stay in touch with potential and past customers and learn more about the wants and location of new leads.
Find the right CRM for your needs with our guides to how it could support each role at your company. Based on your role and responsibilities, this section will help you find customer relationship management software that works for you and everyone else.
McKeon Group and its sister company Hereworks have been using Pipedrive across the company for four years. Now 26 of their 80 employees use it, including sales, directors and quantity surveyors.
Using the CRM has helped the team save 40 hours a week, essentially the value of a whole new colleague, and they are averaging 60 proposals a month across all divisions.
Pipedrive has helped them strategically focus their efforts and increase their annual revenue by 186% in four years.
Read the case study
Our Android and iOS apps turn your Pipedrive sales hub into a mobile CRM that keeps all of your leads, contacts and deals at the tips of your fingers.