Our 2022/2023 State of Sales and Marketing report is here

Download the free economy review and discover which steps businesses took to succeed in 2022 and how this affected employees.

Companies have struggled through a pandemic and economic downturn this decade, but sales and marketing teams keep proving their resilience.

Our 2022/2023 State of Sales and Marketing report analyzes how these setbacks impacted businesses.

Dominic AllonCEO, Pipedrive

Key findings in sales and marketing 2023

1. People remain optimistic and businesses are still investing

80% of sales and marketing professionals remained optimistic. Most businesses invested more in 2022 than in previous years.

2. Most companies grew, but fewer than in 2021

63% of companies experienced YoY growth in 2022, compared to 71% in 2021. Smaller businesses were least likely to grow.

3. Budget and workforce reductions have a clear impact

Employees experiencing budget cuts, layoffs and reduced benefits tended to be concerned about the future.

4. People are resilient but need support (and technology)

Most respondents remained positive but benefited from team support. Companies investing in tech tended to have more optimistic employees.

What’s in the report?

The key trends affecting sales and marketing professionals
The factors helping employees hit their goals
Insights revealing how businesses grow and how yours can too
Data from respondents around the globe, working for startups, SMEs and large businesses
The hopes and concerns of business owners and employees

What makes Pipedrive the perfect CRM for teams

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From team goals to docs and templates sharing to advanced user permissions

Intuitive and easy to use

Visual, simple and customizable to help all team members hit their marks

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Over 500+ integrations

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Pipedrive has helped visualize our sales landscape in realtime, and has become an integral component of our process. My favorite features are the reports and activity notifications. Pipedrive ensures no rock goes unturned.

Garrett WinderManaging Partner, Good Work

Like us, Pipedrive is evolving rapidly. We love this and the personal and ultraresponsive support.

Simon SchoopCEO, 4-advice GmbH, Digital. Change. Innovation.

Easy to use, reasonably priced, and ensures I don't drop the ball on following up with my leads!

Christine LukenAuthor & Speaker, Financial Lifeguard