Discover the best CRM software for your business

Name: CRM Software
Brand: Pipedrive
Availability: OnlineOnly
Rating: 4.5 (1585 reviews)

Find out why 100,000+ sales teams choose Pipedrive as their top CRM system

Finding the best CRM system for you

Implementing a CRM platform can feel like a big investment. How do you know you’re getting the best CRM for your industry and business needs?

Intuitive sales management solutions should offer customizable templates, add-ons and third-party integrations to save time and legwork.

Whether you’re a startup, a small business (SMB) owner or part of a corporation, Pipedrive offers a valuable, all-in-one CRM system that pays off.

Full access. No credit card required.

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Features to look for in the best CRM software

Visualize your pipeline

Create customizable pipelines to get a clear overview of where leads are in your unique and trusted sales process

Improve lead management

Use Pipedrive’s powerful lead management tools to generate, track and manage new leads with smart customer data

Automate your processes

Scale your productivity by automating repetitive tasks like manual data entry, creating follow-up activities and scheduling notifications

Integrate third-party tools

Streamline business processes by integrating your favorite apps, from project management and marketing tools to social media

Refine sales forecasting

Estimate your sales revenue and pinpoint the hottest leads and potential customers you should focus on

Sell from anywhere

Log activities and access your sales pipeline and modules in real time with a user-friendly mobile CRM application for iOS and Android devices

The benefits of a powerful sales CRM

A good CRM tool empowers salespeople to build stronger relationships and close more sales.

Here’s how the right CRM solution can help your team improve customer interactions, forecast results and boost performance:

Track leads with customer journey insights and metrics in one place
Use lead scoring to identify hot leads and sales opportunities
Streamline sales processes with workflow automations
Oversee all communication with contacts through email integrations with Gmail, Microsoft Outlook or other email platforms
Set goals, forecast revenue and track performance
Use custom fields to create a unique sales process that reflects every step of the customer lifecycle
Guarantee ease of use by choosing a simple CRM that’s intuitive and user-friendly

Over 500+ integrations

Expand the capabilities of Pipedrive with hundreds of apps and integrations

See all apps and extensions

LeadBooster add-on

Get more leads with this powerful and easy-to-use lead generation toolset.

Use this add-on to engage website visitors and fill your pipeline with new, data-rich sales opportunities.

You can add LeadBooster to any Pipedrive CRM plan, which includes:

Chatbot. Engage website visitors around the clock with a custom AI chatbot.
Live Chat. Solve prospects’ challenges in real time with a personal touch.
Prospector. Uncover quality leads in your target audience from a database of more than 400 million profiles.
Web Forms. Source contact info with customizable and easily shareable forms for your website.

Learn more

Look for a CRM with happy customers

When you’re analyzing CRM tools, read reviews, testimonials and case studies to estimate each system’s pros and cons.

Current customers can shed light on a CRM platform’s ease of use, functionality and customer support so you can decide which of the top CRM systems is right for you.

How consultancy firm Gray Matters increased its conversion rate by 50% with Pipedrive

Gray Matters owner Adam Graham knew the time had come to replace simple spreadsheets for sales tracking. The company needed a more robust system to manage customer information with full and easy customization.

With Pipedrive’s pipeline management, customization and insights features, Gray Matters increased its conversion rate by 50% in just 18 months.

“We’ve been using Pipedrive for 18 months now and are really seeing the benefits. We like it because it’s very visual, very customizable, affordable and it does what we need it to do.”

Read the case study

Find the best CRM for your industry

While evaluating a CRM, look at its success in your industry. Read reviews and ask for recommendations from professionals in your field.

For starters, ask the following questions when weighing different CRMs against one another:

The top CRM systems lead with flexible functionality and integrations but balance these with ease of use, customization options and support. Add these CRM features to your checklist for a contact management tool that drives results.

Read how Pipedrive helps clients achieve success in these industries:

Used by over 100,000 companies in 179 countries

As a long time user of SFDC and other CRMs, I love the simplicity and intuitive nature of Pipedrive. My favorite feature is the automated pop-up forcing the next step.

Ryan RobertsFounder & CEO, Bustld, LLC

Having a powerful CRM tool such as Pipedrive in our arsenal has been essential to the success of our sales team. With its easy-to-use and well-designed interface, it definitely keeps us organized and on track!

Kristel KruustükFounder & Chief Testing Officer, Testlio

It has made our sales department more effective and efficient. It's easy to use and it's constantly updated.

Ana RinckOperations Manager, BAKERpedia

Pipedrive’s awards

Industry-leading comparison sites and platforms continue to recognize Pipedrive as a top CRM. Pipedrive has won SaaS awards for its customer service, ease of use and more.

Pipedrive rated best CRM for lead management

Pipedrive comes top in leading industry comparisons.

SoftwareReviews, a division of Info-Tech Research Group, named Pipedrive as an industry leader in its Lead Management Data Quadrant Awards 2023.

The highly detailed report uses review benchmark data from CRM software users.

Download the report

Best CRM FAQs

The best customer relationship management (CRM) tool is one that contains all the features you need at reasonable pricing levels.

With so many available features on the market, it’s easy to opt for too many at once and slow down sales processes rather than optimizing them.

Pipedrive is a sales CRM that’s flexible, collaborative and easy to use. It comes with key built-in features and offers add-ons you can include when you need them. Optimize your lead generation, email marketing campaigns (with drag-and-drop templates), contact management and more.

Pipedrive’s intuitive cloud-based platform lets you and your team members start managing leads and tracking the sales process straight away from a desktop or mobile app.

Read our case studies to learn how Pipedrive helps businesses like yours optimize sales.
Many top CRM providers maximize sales reps’ time and help them manage customer experience and relationships.

Some of those with top ratings include:
It completely depends on your budget and the customization options you need.
The best small business CRM solution helps you track and manage customer data and relationships, allowing your team to focus on crucial sales activities that help you grow.

Choose a tool with a free plan or trial before you commit.

While a free CRM usually includes limited features, Pipedrive offers a fully accessible free 14-day trial so you can experience the full user experience before deciding whether it’s the right fit.

Sign up for the free trial today.
The features you need depend on your industry (e.g., e-commerce companies need complex product portfolios, while SaaS companies need recurring revenue features) and how you want to manage your contacts.

Here are some of the things you can do with Pipedrive:
- Integrate marketing automation tools
- Customize email templates
- Embed web forms in landing pages
- Visualize previous communications with potential customers
- Access data and insights to pinpoint common issues, identify fixes and close deals
Pipedrive’s CRM also has an API function, that allows you to connect any software, system or app from your technology stack with our platform.