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Want a more flexible and iterative approach to completing projects? Discover how to implement agile project management practices with these tips.
Technographics provide key insights to help you target the right customers. Learn what technographic data is and how to use it effectively.
Ever-changing customer behavior impacts purchasing decisions. Learn how to analyze the factors influencing your target market to hit revenue goals.
Customers and consumers are not quite the same. Read our customer verus consumer article to learn the definitions, roles and differences.
For many retailers, Black Friday is the most important shopping day of the year. Discover new ways to stand out with these 14 Black Friday marketing ideas.
Wondering if you need a customer data platform? Learn everything you need to know about CDPs and how to choose the perfect solution for your organization.
Did you know there are different types of customer segmentation? Learn everything you need about which type to use for effective sales and marketing.
Wondering why companies lose customers? Learn what customer churn means, how to calculate it and what you can do to minimize the number of customers you lose.
Acquiring customers is just one part of a successful business strategy. Find out what customer retention is and what you can do to boost retention rates.
Take customer satisfaction to the next level. Here are 10 ways to delight your customer with examples of companies who are doing it successfully.
Building strong customer relationships is more important than ever. Learn how positive customer relations can help you turn prospects into brand advocates.
Learn how to use customer stories as social proof to increase your credibility. Including real-world examples and step-by-step instructions to collect your own.
Engage your leads before they bounce with a marketing chatbot. Learn how to set up a bot to answer questions, qualify leads and schedule calls.
Learn why responsive web design is so critical in today’s mobile-centric world and take inspiration from 7 top responsive website examples.
Your click-through rate measures whether people engage with your email marketing. Learn how CTR is calculated, what it means, and how to increase your CTR.
We guide you step-by-step on what a user persona is and how you can create one for your company.
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