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Learn how to write a creative brief, including the essential components, ideal scenarios for using creative briefs and a free downloadable template.
Customer personas can help you drive better marketing and sales performance. Learn how to create them with our simple guide and free customer persona template.
Confused about SEO lead generation? Discover its importance and explore six powerful strategies to elevate your efforts and capture high-quality leads.
Does your business need a marketing department? Learn how a marketing team drives sales and helps your company thrive in a competitive market.
A solid customer base is crucial for financial stability and long-term growth. Learn what a customer base is, why it’s important and how to build yours.
Discover how effective product service management coordinates development, marketing and support teams to create customer-focused products.
Learn how to create a compelling document that helps you convert more clients with our free marketing proposal template.
What is ESG and why does it matter? Learn the importance of environmental, social and governance issues and how to implement an ESG strategy.
Need inspiration for your end-of-year marketing campaign? Discover 13 creative end-of-year email examples that can drive conversions.
Next best action personalizes every customer interaction across marketing, sales and more. Discover how NBA can boost engagement and business success.
Technographics provide key insights to help you target the right customers. Learn what technographic data is and how to use it effectively.
Ever-changing customer behavior impacts purchasing decisions. Learn how to analyze the factors influencing your target market to hit revenue goals.
Customers and consumers are not quite the same. Read our customer verus consumer article to learn the definitions, roles and differences.
For many retailers, Black Friday is the most important shopping day of the year. Discover new ways to stand out with these 14 Black Friday marketing ideas.
Wondering if you need a customer data platform? Learn everything you need to know about CDPs and how to choose the perfect solution for your organization.
Did you know there are different types of customer segmentation? Learn everything you need about which type to use for effective sales and marketing.
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