How to manage email threads: best practices, examples and templates

Learn how to manage email threads effectively and boost your business’s productivity with best practices, example scenarios and useful email templates.

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10 reliable ways to delight the customer and amplify customer loyalty

Take customer satisfaction to the next level. Here are 10 ways to delight your customer with examples of companies who are doing it successfully.

Customer relations: What it is and how it’s changing in 2025

Building strong customer relationships is more important than ever. Learn how positive customer relations can help you turn prospects into brand advocates.

How to collect and share compelling customer stories [with examples]

Learn how to use customer stories as social proof to increase your credibility. Including real-world examples and step-by-step instructions to collect your own.

Leverage the power of conversational marketing with a marketing chatbot

Engage your leads before they bounce with a marketing chatbot. Learn how to set up a bot to answer questions, qualify leads and schedule calls.

7 inspirational responsive website examples and best practices

Learn why responsive web design is so critical in today’s mobile-centric world and take inspiration from 7 top responsive website examples.

Email marketing click-through rate: A complete guide to CTR

Your click-through rate measures whether people engage with your email marketing. Learn how CTR is calculated, what it means, and how to increase your CTR.

Creating a user persona in 7 steps (with template)

We guide you step-by-step on what a user persona is and how you can create one for your company.

Buyers personas: A complete guide to how to create and use them

Learn how creating buyer personas will benefit your business by helping you better target and personalize your messaging to customers and prospects

Customer surveys: Best practices for sales and marketing teams

Customer surveys help you understand your customers better for improved sales and marketing. Learn how to create a survey that gets actionable insights.

How to engage buyers with the ultimate brand story

A compelling brand story helps you build meaningful connections with your audience. Tell your story and close more sales using these examples and tips.

Increasing customer loyalty to boost revenue: a comprehensive guide

This guide explores how to increase customer loyalty and outlines key benefits of customer loyalty to prevent customer churn effectively

Behavioral segmentation: What is it and how can it drive engagement and loyalty

Learn the six main types and benefits of behavioral segmentation, then leverage this technique to optimize your marketing strategies and drive revenue.

Developing a pricing strategy: methods and examples

This guide will teach you about different pricing strategies, who they’re suitable for and how to select the right pricing strategy for your product.

Lifecycle emails: the 8 stages, types of content for each plus helpful tips

Learn the 8 stages of lifecycle emails, what type of content works for each and helpful tips for building your first lifecycle email campaign.

Why people subscribe and unsubscribe from email newsletters

Learn what drives people to subscribe and unsubscribe from email newsletters and how to grow your email list.