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Learn how to write a creative brief, including the essential components, ideal scenarios for using creative briefs and a free downloadable template.
Wondering why companies lose customers? Learn what customer churn means, how to calculate it and what you can do to minimize the number of customers you lose.
Acquiring customers is just one part of a successful business strategy. Find out what customer retention is and what you can do to boost retention rates.
Take customer satisfaction to the next level. Here are 10 ways to delight your customer with examples of companies who are doing it successfully.
Building strong customer relationships is more important than ever. Learn how positive customer relations can help you turn prospects into brand advocates.
Learn how to use customer stories as social proof to increase your credibility. Including real-world examples and step-by-step instructions to collect your own.
Engage your leads before they bounce with a marketing chatbot. Learn how to set up a bot to answer questions, qualify leads and schedule calls.
Learn why responsive web design is so critical in today’s mobile-centric world and take inspiration from 7 top responsive website examples.
Your click-through rate measures whether people engage with your email marketing. Learn how CTR is calculated, what it means, and how to increase your CTR.
We guide you step-by-step on what a user persona is and how you can create one for your company.
Learn how creating buyer personas will benefit your business by helping you better target and personalize your messaging to customers and prospects
Customer surveys help you understand your customers better for improved sales and marketing. Learn how to create a survey that gets actionable insights.
A compelling brand story helps you build meaningful connections with your audience. Tell your story and close more sales using these examples and tips.
This guide explores how to increase customer loyalty and outlines key benefits of customer loyalty to prevent customer churn effectively
Learn the six main types and benefits of behavioral segmentation, then leverage this technique to optimize your marketing strategies and drive revenue.
This guide will teach you about different pricing strategies, who they’re suitable for and how to select the right pricing strategy for your product.
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