Small Business Saturday slogans to drive sales

How to use Small Business Saturday to boost sales and engagement

Small Business Saturday could generate billions in sales this year. Drive new engagement and revenue with these Small Business Saturday slogans, ideas and tips.

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Creating a user persona in 7 steps (with template)

We guide you step-by-step on what a user persona is and how you can create one for your company.

Buyers personas: A complete guide to how to create and use them

Learn how creating buyer personas will benefit your business by helping you better target and personalize your messaging to customers and prospects

Customer surveys: Best practices for sales and marketing teams

Customer surveys help you understand your customers better for improved sales and marketing. Learn how to create a survey that gets actionable insights.

How to engage buyers with the ultimate brand story

A compelling brand story helps you build meaningful connections with your audience. Tell your story and close more sales using these examples and tips.

Increasing customer loyalty to boost revenue: a comprehensive guide

This guide explores how to increase customer loyalty and outlines key benefits of customer loyalty to prevent customer churn effectively

Behavioral segmentation: What is it and how can it drive engagement and loyalty

Learn the six main types and benefits of behavioral segmentation, then leverage this technique to optimize your marketing strategies and drive revenue.

Developing a pricing strategy: methods and examples

This guide will teach you about different pricing strategies, who they’re suitable for and how to select the right pricing strategy for your product.

Lifecycle emails: the 8 stages, types of content for each plus helpful tips

Learn the 8 stages of lifecycle emails, what type of content works for each and helpful tips for building your first lifecycle email campaign.

Why people subscribe and unsubscribe from email newsletters

Learn what drives people to subscribe and unsubscribe from email newsletters and how to grow your email list.

9 re-engagement emails to win back inactive subscribers

Re-engagement emails remind inactive subscribers why they signed up to you in the first place. Here are nine re-engagement email examples for inspiration.