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Discover the best practices for follow-up email automation, including expert tips, advice and free templates for your own email automation.
Understanding different types of customers is the first step to personalizing sales interactions. Hone your knowledge with this guide to buyer types.
Customer interaction management shapes people’s experience with your brand. Learn what it is and how to improve every interaction people have with your brand.
Explore various types of customer service channels, from phone to social media, and learn how to choose the best fit.
A CRM framework ensures all your investments and activities contribute to the customer experience. Learn which CRM elements to align for more sales.
Great customer experiences inspire loyalty and advocacy while differentiating your business. Learn how to provide value across the buyer journey.
Google Contacts is a free contact management tool that automatically records contacts’ details. Learn how to set up Google Contacts for your sales team today.
A strategic account management plan boosts profitability by strengthening customer relationships. Learn how to grow customer loyalty in nine simple steps.
Wondering how to manage accounts in the SaaS space? Learn all about SaaS account management and the best practices you can use to ensure revenue growth.
Successful key account management boosts loyalty among high-value customers. Learn how to build strong, profitable relationships with a step-by-step guide.
Mapping the customer journey helps improve the customer experience at every touchpoint. Here are 8 customer journey map templates to help you get started.
Use these seven steps to build a knowledge base for your customers and create a bank of helpful content that’s interesting, connected and well-designed.
Introducing the concept of customer lifetime value (CLV), its various calculation methods and the benefits of calculating CLV
Inbound sales is customer-centered, bringing people to you. Learn how to build an inbound sales strategy and drive inbound sales traffic to your team.
As well as supporting sales teams, CRM tools can also be used to enhance the customer experience. Learn more about CRM experience and how to implement it.
Customer lifecycle marketing boosts retention and growth. Capitalize on audience interactions with these lifecycle marketing examples.
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