Automatically send lead information to Pipedrive from ActiveConversion, the marketing automation platform for industrial companies.

ActiveConversion is the leading industrial sales and marketing solution: A single tool to help convert interested buyers, measure marketing and sell intelligently. The platform is easy to use and integrates effortlessly into existing processes. It has helped companies improve sales and marketing in over 500 projects across different industries.

With the Pipedrive-ActiveConversion integration, users can sync data like prospects and companies, with web activity, from ActiveConversion into Pipedrive. From there, you can use Pipedrive to manage your leads and sales.

You can sync leads in two ways:

1. Manually add any company, prospect, lead, or contact from ActiveConversion to Pipedrive by clicking the “Pipedrive” button, or checking the “Activity on Pipedrive” checkbox.

2. Automatically upload leads or companies that reach your desired minimum lead score (based on activity and interest levels) to Pipedrive

Both options are available on all screens in the sales section of ActiveConversion.

A) Copy your API Key from Pipedrive

1. Log in to your Pipedrive account
2. Click on your name in the top left corner, then choose “Settings”
3. Click on “Personal” and then API
4. Copy the API token

B) Add your API Key to ActiveConversion

1. Choose “Configure” -> “Connectors” from the main menu
2. Under Pipedrive, click the “Setup your Pipedrive Account” button
3. Enter your Pipedrive API token and click the “Save” button